Mark Melotik Articles

Many archery pro shops struggle with online sales, but a new platform promises to change all that.

Look outside the archery industry to keep things fresh, customers excited and the register ringing.

CEO Rory O’Loughlin provides a behind-the-scenes look at Vapor Trail Archery — the company he purchased in January 2020 — including the addition of its Factory Pro Shop.

The secret sauce to any pro shop’s tech service should be its consistent quality — bow after bow.

Stocking a winning product mix doesn’t just happen. Here’s why closely tracking sales, Internet chat rooms, and building good relationships with manufacturers help you buy smarter.

Luring new archery customers through your doors is a weighty challenge; keeping those who arrive is critical to your success.

Schaffer Performance Archery is more than a top-notch Minnesota-based pro shop — it also builds and supplies other retailers with some of the industry’s finest arrow rests and bowsights.

After deciding to add a full-line sporting goods store in its home city of Poncha Springs, Colorado, here’s how this longtime family run business has successfully expanded — beyond expectations — into the retail space.

With Minnesota legalizing their use beginning with the state’s 2023 general archery season, we revisit some keys to maximizing sales of crossbows and their accessories.

Creating and maintaining food plots on private tracts is one of the hottest segments in hunting. Here’s how two archery industry veterans have taken the concept to the next level, and how pro shops everywhere can benefit.

Most pro shops have limited space yet must communicate what they sell and offer to anyone who walks in their doors. How do the best shops effectively display and move their gear while lacking “big box” space?

The pandemic created both opportunity and headaches, but archery shops are now dealing with economic and other issues that define the “new normal.” Here’s how some retailers are navigating the changes.

Archery Business Editor Mark Melotik gets the skinny on this ground-breaking new bow.

Insight and business tips from one of the Archery Business 2014 Dealers of the Year.