Binoculars cross all customer segments and present extra sales opportunities for your store.

Most pro shops have limited space yet must communicate what they sell and offer to anyone who walks in their doors. How do the best shops effectively display and move their gear while lacking “big box” space?

Here are new products to keep your eye on.

When it comes to selling optics, make sure the customer explains the brand’s warranty and reputation.

The lightweight Hawke Optics Turkey Dot IR scope features extreme eye relief and a quick acquisition reticle.

How to avoid common mistakes when getting started selling optics for bowhunting.

Equipped with a laser rangefinder, Hawke Optics’ Frontier LRF binoculars feature high light transmission and true color display.

The author finally finds a variable-power crossbow scope that is accurate, bright and an excellent value.

Karl’s Fishing & Outdoors opens second retail store at Mall of America; Hawke Optics announces new marketing manager; TenPoint Crossbows promotes Phil and Steve Bednar; SCI Foundation commits $75k for conservation education.

For peak proficiency in the field, hunters rely on the one-two punch of a game-seeking binocular and a purpose-built riflescope.