When it comes to selling optics, make sure the customer explains the brand’s warranty and reputation.

The lightweight Hawke Optics Turkey Dot IR scope features extreme eye relief and a quick acquisition reticle.

How to avoid common mistakes when getting started selling optics for bowhunting.

Equipped with a laser rangefinder, Hawke Optics’ Frontier LRF binoculars feature high light transmission and true color display.

The author finally finds a variable-power crossbow scope that is accurate, bright and an excellent value.

Karl’s Fishing & Outdoors opens second retail store at Mall of America; Hawke Optics announces new marketing manager; TenPoint Crossbows promotes Phil and Steve Bednar; SCI Foundation commits $75k for conservation education.

For peak proficiency in the field, hunters rely on the one-two punch of a game-seeking binocular and a purpose-built riflescope.

The Hawke Optics Vantage is a dependable and waterproof binocular at an entry-level price point.

New models are built tough for hunting and recreational shooting.

If this British optics company hasn’t been on your radar, it might be time you checked them out.