Your customers don’t have to spend a lot to get a quality bolt-action hunting rifle these days.

Lever-action rifles have enjoyed a resurgence in recent years, thanks to riflemen and women who value them as a reliable and efficient firearms platform.

Old-school meets new school on a single turkey hunt in Florida, where two very different firearms from Mossberg got the job done and sealed a couple of Royal Slams to boot.

Wildlife management has gotten far too political and corrupt in many states, particularly Washington.

Thermal is hotter than ever, and these 11 scopes will give you a wide variety of features and price points to offer your shoppers.

These three e-collars might just help you earn a bit more from hunting dog owners this year.

This gear is sure to sell well during the colder months.

Do your performance appraisals penalize employees for displaying some of the qualities you actually need the most?

The bulk of your sales almost certainly come from deer hunters. Are you stocking what they’re shopping for?

Not all search engine optimization is helpful for a brick-and-mortar firearms retailer. You need to focus on local SEO to reach the people who might actually come into your store.