From HR magazine Articles

Looking for a new rifle before this upcoming deer season? Check out these seven great picks.

Faced with a customer making a first-time rifle purchase? Helping them make an informed decision goes a long way toward instilling long-lasting trust.

Whitetail hunters are obsessive about scent – managing it, eliminating it, recreating it. Here’s what to sell them.

Here’s a look at this year’s lineup of waterfowl-specific shotguns, with options for any budget.

Bowhunters are serious about their tackle. How do you know which arrow a given hunter needs?

Bird hunters have specific gear requirements depending on what region of the country they’re in, but there are some universal needs you should be stocking.

Shoppers in the market for a lightweight, high-performance early season hunting jacket will want to see these options on your shelves.

This year’s lineup of compound bows is filled with models loaded with customization archers shouldn’t ignore.

Retail has changed with the outbreak of COVID-19. How do you keep customers in the loop and buying? Don't forget social media.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.

Give hunters and outdoor enthusiasts one more reason to walk through the doors of your shop by adding camping gear.