From HR magazine Articles

Waiting to enter SHOT Show 2020

SHOT Show 2020 Recap

SHOT Show 2020 was a smashing success, and according to the NSSF, the venue will be that much more impressive in 2021. Here’s a peek at what you missed if you didn’t make it to Vegas.

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Turkey Decoys: 6 Super Strutters

Sometimes it pays to roll the dice and challenge a tom with a strutting turkey decoy.

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Popular Kayak Options

If you decide to carry kayaks or other small craft, you'll have a lot of options to consider. Here are four that give a customer various options of style, propulsion and cost.

Hobie JBF 5224

What You Need to Know About Selling Kayaks

Kayaks take up a lot of room in stores, but they promise hunting success to sportsmen and give you a prime opportunity to upsell.

Bear Bait

Fulfilling the Specific Needs of Bear Hunters

A growing number of hunters are targeting the growing number of black bears. Make sure you have what they need.

ATA Awards beauty

2020 ATA Show Recap

New programs from the Archery Trade Association and new archery products gave the 2020 ATA Show a positive vibe.

Turkey vests hunter beauty

3 Topnotch Turkey Hunting Vests

Turkey hunters need a place to hold all that gear they haul around. Sell them one of these turkey hunting vests!

Essential Turkey Guns and Ammo

Turkey guns are tricked-out specialty rigs these days, with loads of hunter-friendly options for customization. Here's what you should consider when stocking the shelves.

Buck in a canoe

Mossy Oak: A Pattern of Success

In a rapidly changing marketplace that's heavily saturated with competitors, Mossy Oak continues to innovate.

Running 2

Catering to Hunter-Athletes

Boost your bottom line and appeal to the hunting/fitness craze with these tips.

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What Do Americans Think of Hunting?

How many of our fellow Americans are really on our side?

January 23, 2020

Hunting JPG Large

Staying Connected Off the Grid

Got customers looking to stay in touch while they're in the backcountry? Here are a few options to recommend.

January 21, 2020

Should Your Store Stock Trapping Gear?

Fur prices are at rock bottom, but trappers keep buying gear and setting traps. Find out how you can get in on the action and start catering to a new customer.

January 20, 2020

John hafner 057

The Fine Line Between Socializing and Customer Relations

Is the time your employees spend yakking it up with customers promoting the good of the business, or simply being abused?

January 14, 2020