Entries Tagged From HR magazine

If your range is looking to engage new shotgunners, take a look at the NSSF’s First Shots Clay Target Program, which was created to promote the shooting sports.

With the craziest holiday shopping season in memory upon us, it might be easy to focus on short-term profits while overlooking the key to long-term success — customer service.

Sales associates will flat-out sell more product if they know more about what they’re selling — and customers will be happier with their interaction, too.

Society is more litigious than ever. How do you keep customers and workers safe while limiting your store's liability?

Most hunters, regardless of the species they pursue, are always on the lookout for a new favorite knife.

Baiting and feeding wildlife is big business. Here's everything you need to know about deer feeders.

Your largest customer base, more than likely, is made up of the local deer hunters. Sure, they buy rifles, ammo and knives — but what else can you sell them?

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

With a well-placed shot on big game, a bowhunter should experience easy-to-follow blood trails when using one of these three top-notch broadheads.

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

Mathews Archery offers customization options, a variety of product lines and a new Switchweight module to give any customer exactly what they want.

Those retailers with well-stocked shelves and an intimate knowledge of the bells and whistles that differentiate one rangefinder from another stand the best chance of separating customers from their hard-earned Benjamins.

Survival gear that will appeal to your hunting, hiking and survivalist customers.