Entries Tagged From AB magazine

Collage Mathews Archery Spotlight

Behind the Scenes With Mathews Archery

Mathews Archery Founder Matt McPherson provides insight into why the company he started 30 years ago continues to experience success in a highly competitive marketplace.

August 24, 2022

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Inventory Tip: DIY Products for Hunters

Two veteran retailers, one from the West and one from the Midwest, offer insight on stocking and selling specific products targeting DIY hunters.

August 15, 2022

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Crossbow Review: TenPoint Nitro 505

The TenPoint Nitro 505 sends a 400-grain arrow downrange at 505 fps, making it is the fastest crossbow in the world. It’s also easy to load and deadly accurate.

August 10, 2022

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Bow Review: PSE EVO XF 33

The PSE EVO XF 33, latest in PSE’s EVO family, is surgically accurate and a sensational sequel to the original X-Force.

August 05, 2022

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Rent Bows to Boost Profits

Renting bows can attract new customers and generate more revenue.

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Trail Camera Features and Their Values

Here’s an inside look at what your customers will get out of certain trail camera features and settings.

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How to Prepare for an Influx of Archery Customers

Use these six tips to conquer archery’s retail rush season.

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7 Ways to Jumpstart Your Busy Bowhunting Season

You can jumpstart the bowhunting busy season by trying the proven strategies outlines in this article.

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9 Deadly Broadheads

Nine high-performance, game-busting broadheads for the discriminant archer.

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Your Employees Do Represent You

Fact: Employees who feel proud about their job and their employer will be better representatives of your business.

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Help Archery Customers Find Products for Every Stage of Life

The needs of bowhunters change as they age. Adapt your sales strategy to fit their archery needs, and you’ll probably sell more products.

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Working With Influencers

What exactly is an influencer? And is it worth your time — and money — in working with one or more influencers?

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Give Your Small Business Personality

Your archery customers want the personal treatment, so give it to them.

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Match Your Customer With the Right Release Aid

There are different types of release aids for different types of archers and scenarios. Here are some tips for connecting your customer with the right one.