From AB magazine Articles

Numerous archery products spotted in person during the 2023 ATA Show were interesting, but some were clear winners. In the author’s opinion, here are the best of the best.

During brutally cold conditions in northern Wisconsin, the ultra-reliable Excalibur Assassin Extreme recurve crossbow proves to be fast, accurate and comfortable to shoot.

Your customers can’t go wrong when they upgrade to one of these new flagship compound bows this year.

Each year our staff asks the readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted here were chosen as Readers’ Choice Awards winners in nearly 50 categories.

Crossbows provide the impetus for increased recruitment and retention among modern bowhunters and play an expanding role in deer management.

While the world still isn’t back to “normal” due to a lingering pandemic, attendees and exhibitors once again met face to face at the annual ATA Trade Show to see the latest and greatest hunting and archery gear.

Become a one-stop shop for all the deer hunters who walk through your front door.

30 tips for conducting a successful search for your next archery shop employee.

We asked three veteran archery dealers: “How do you decide when to mark slow- or non-moving items with clearance pricing?” Here’s what they had to say.

Director of Product and Marketing Jason Harris explains how the Primos manufacturing facility in the “middle of nowhere” (Brookhaven, Mississippi) creates more than 1 million top-notch game calls each year.

The culmination of past innovations with two new and notable advancements make Mathews’ new flagship bow the one to beat in 2023.

The author learns that you don’t want to shoot too many bolts in a group with the Killer Instinct SWAT X1 because you’ll probably wreck them. It’s that accurate.

Here are four ways that a sophisticated point-of-sale system can improve customer satisfaction rates in your store.