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From AB magazine Articles

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150 Archery Dealers Surveyed: Bows by the Numbers

The author surveyed 150 archery pro shops across the country. Here’s an inside look at the average number of compound and crossbow lines — and most popular ones — carried by them today.
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The Makings of a Best-Selling Hunting Bow

A look at what goes into a brand- or even market-winning hunting bow.
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Behind the Scenes With Code of Silence

Code of Silence apparel and gear is carving a spot in the industry with smart, strategic and measured growth.
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Sept/Oct 2023 Update: The Archery Business Pavilion and SHOT Show in 2024

The Archery Business Pavilion will be a NEW part of SHOT Show focused on outdoor, hunting, archery and crossbow companies brought together in a common space. See which companies have already booked their space!
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Bowhunting Keywords That Hook and Resonate With Newcomers

Is your sales staff speaking a newcomer’s language when it comes to bowhunting?
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Gear Roundup: Bow Releases

Cash in on the newest wave of high-tech bow releases.
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Crossbow Review: Ravin R18

You’ve probably never seen something so remarkable in the crossbow world as the Ravin R18.
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Bow Review: Athens Elevate

With a killer new cam system, one of the industry’s finest grips and a new sight mount, Athens Archery has launched an ideal bowhunting bow, the Athens Elevate.
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Host an Archery Equipment Care Workshop

Help your customers with their archery equipment and simultaneously help your business increase revenue and sales.
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Behind the Scenes With TAC Vanes

Keith Kelly of Kelly Outdoor Products Group (parent company of TAC Vanes) explains what sets TAC Vanes apart from the competition.
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Fitting a Customer With a New Bow

We asked three veteran retailers: “What is your process for fitting a customer with the proper draw length and draw weight when they’re purchasing a new bow?” Here’s what they had to say.
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Behind the Scenes With Vortex Broadheads

Steven Ward of Vortex Broadheads explains why his dad started the company in 1988 and what makes the company’s offerings stand out from the competition.
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Cultivate Food Plot Seed Sales

Selling food plot seed in an archery shop is challenging, but with the right approach, you can find your slice of the pie.