From AB magazine Articles

In the author’s opinion, the Barnett Recruit XP sets the bar for value crossbows.

Achieve all your business goals at the 2024 ATA Show.

The Wicked Ridge Raider 400 De-Cock checks the right boxes for your customers who have about $750 to spend.

Follow these tips to better manage product prices and customer expectations regarding discounts.

There have never been more broadheads on the market than today. Here are some pointers for juggling this tricky product category in a way that works for you and your customers.

If your product falls into one of these four categories, it’s probably best to drop the price.

A few subtle enhancements to an already proven platform move the Hoyt needle forward.

Thirty solid product picks that should boost your bottom line before and during whitetail deer season.

GAS Bowstrings has launched its first line of in-stock ready-to-ship bowstrings, the High Octane Blackout.

We asked three retailers: “What are your rates, and in which months do you see the biggest surge of arrows being brought in to be re-fletched? Also, do you suggest upgrades such as lighted nocks and arrow wraps?” Here’s what they said.

Hunting from high places in full stealth mode just got a whole lot easier — and a lot more profitable for retailers.

Adaptability, innovation and an “all hands on deck” family mentality help Music City Archery thrive through all seasons.

The author surveyed 150 archery pro shops across the country. Here’s an inside look at the average number of compound and crossbow lines — and most popular ones — carried by them today.