Entries Tagged From AB magazine

COVID-19 Impacts on the Archery Industry

COVID-19 has been the leading news story each day throughout most of 2020 and into early 2021. How has the dreaded coronavirus affected the archery industry, and specifically bow sales?

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Retailer Recap: ATA 2021 Online

We asked three veteran archery retailers: “How did your ATA 2021 Online show experience compare to past in-person ATA shows?” Here’s what they had to say.

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Behind the Scenes With Morrell Targets

Butch Thomas, sales manager for Morrell Targets, says the company is laser focused on building the best targets in the industry.

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8 Top-Notch Trail Cameras for 2021

Here is a subset of competent trail cameras you should consider stocking in your store in 2021, as well as a few marketing tips to aid in selling them.

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Archery Shop Game Changer Wish List

We asked three veteran retailers: What one thing is your archery shop missing that would be a game changer if you had it? Here’s what they had to say.

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Bow Review: Mathews V3 31

The Mathews V3 31 is a long-riser bow that’s surprisingly compact and maneuverable, and power-packed.

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How to Market Archery Year-Round

Don’t miss out on new customers and potential business. Keep archery front-of-mind year-round for customers by hosting monthly events.

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Why Your Customers Should Upgrade to Custom Bowstrings

Here are some proven selling points you can use to sell more custom bowstrings.

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Crossbow Review: BearX Intense

The BearX Intense is an affordable and accurate crossbow, and it comes in a ready-to-hunt package with scope, quiver and arrows included.

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2021 Readers’ Choice Awards

We’ve tallied the votes and the results are in for the 2021 Readers’ Choice Awards.

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Behind the Scenes With Lumenok

Curt Price, president of The Burt Coyote Company, which makes the popular Lumenok lighted nocks, sees continued growth for his company.

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Killer YouTube Bow Hacks

Whether you want to become a better bow technician or learn some basic tips that will help you in the shop . . . just search YouTube!

Arrow Advice: Pros and Cons of Extreme F.O.C.

Is extreme front of center (F.O.C.) good or bad for arrow accuracy and penetration?

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Management 101: How to Assemble a Winning Retail Team

To assemble a winning retail team, you should recruit like-minded employees who collaborate well and share their passion and expertise.