A new year, a bevy of new bows. Be sure you’ve got the latest and greatest 2026 models on display when your bow-buying patrons stop by for a visit.

With the new Bowtech Alliance, you can expect tunable precision, vast customization, pinpoint accuracy and workhorse dependability.

If you didn’t attend one or both of these trade shows in January 2026, here’s what you missed.

Looking back at the first-annual Archery & Bowhunting Supershow and other memorable events from the 2026 ATA Show Week.

Bowtech CenterMass stabilizers were specifically designed to minimize felt vibrations during the shot.

The new-for-2026 Alliance Series of bows represents Bowtech’s most intuitive and finely balanced system to date, built to deliver unwavering stability, DIY accuracy and a custom-fit feel.

Remembering legendary archer Byron Ferguson; Pope and Young announces new world record non-typical American elk; Team USA’s Ellison sets record with 6th World Cup Final win; Lancaster Archery Supply named one of Newsweek’s best; and Bowtech expands the Virtue lineup with new 80-pound draw weight option.

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

New-age compound bows come packed with fantastic features that will have your bowhunting patrons reaching for their wallets.

The new Ascend compound bow from Bowtech is packed with premium features at a value price.