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When it comes to sales, do you want to have your cake and eat it, too? Use the “yellow cake principle.”

Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.

Winchester’s Wildcat Ammo Jug delivers high-volume .22 LR performance in a convenient, bulk-pack solution.

Thompson/Center Arms’ Encore ProHunter Turkey shotgun is a compact, purpose-built single-shot platform designed for tight patterns and fast handling in the turkey woods.

Dead Air Silencers’ Nomad Ti OTB uses over-the-barrel technology to deliver a suppressor that adds just a few inches to the front of a hunting rifle.

Boost your sales of guns — and everything else — with these tips from Hunting Retailer's writers.

The thermal-imaging market is full of misconceptions and misunderstandings. Help your customers navigate this rapidly changing world.

InfiTac brings the first dedicated thermal offering to the handgun market.

Proven LinkedIn strategies for archery/bowhunting industry professionals.

An Excalibur favorite, now in a takedown version made to go places.

Millennium’s TU05 Field Pro Turkey Seat delivers a lightweight, stable ground setup built for long hours in the field.

The ScentLok BE:1 Silentude jacket and bibs combo is a midseason hunting system designed for quiet movement, scent control and all-day comfort in the field.

Mauser’s M98 Das Original bolt-action rifle blends classic controlled-round-feed performance with premium enhancements.

Stock these crossbows to appeal to the gun hunters who want to get into archery.

Optics continue to improve, and these new riflescopes set the bar for 2026.

Is high overhead cutting into your profits? Here’s how to trim the fat without getting too lean.

Vsling Archery’s Bow Sling is designed to keep bowhunters mobile, hands-free and ready for quick transitions in the field.

Some of your best recruiters and brand ambassadors no longer work at your company.

A new national research study has been released that examines the role of crossbow hunting in the United States and its implications across the broader hunting and archery landscape.

Once my Meprolight MVO 1-8X28 FFP scope was zeroed at 50 yards from a rest, I decided to shoot offhand. My rifle was a Palmetto State Armory AR-15…