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Dead Ringer’s Tackdriver Picatinny Bowsight features five micro-adjustable pins and a rugged rail-mounted design for precise, stable aiming.

The Bergara BTi30 is a precision-focused titanium suppressor designed to reduce point-of-impact shift and improve consistency.

Zone Protects Total Tick Prevention System defends against ticks and biting insects in the field.

These are the gobbler getters your customers will be asking for this season.

BA Global Defense delivers impressive image quality and a first-rate thermal for night hunters.

By bringing together trade, competition and consumers under one roof, ATA Show Week showed what’s possible when the industry comes together with a shared purpose.

There are benefits to carrying soft goods, bowhunting optics and other ancillary gear. Here’s a review of the top categories, and how carrying these items could be more of a plus than a negative.

Winchester’s Long Beard Tungsten turkey loads are built to extend effective range, tighten patterns and deliver more on-target energy.

The lightweight, titanium Dead Air RXD910Ti is engineered to optimize performance across 9mm and 10mm applications.

The anti-hunting crowd’s strategy of appealing to the emotions of the non-hunting public is working, and we’ve got to counteract it.

Explaining bullet construction and matching customers with the right ammo.

Forget punch cards and emailed coupons. Blockchain technology is the future of retail loyalty programs.

A new year, a bevy of new bows. Be sure you’ve got the latest and greatest 2026 models on display when your bow-buying patrons stop by for a visit.

Created to battle the muck of barns and fields in a variety of conditions, Muck Boots has been going strong for more than 25 years and looks forward to 2026.

Akkar USA’s Sharp Spur Turkey Series and Back Country Magnum shotguns give turkey hunters two purpose-built shotgun options built for maneuverability and reliability.

Apex Ammunition’s SmallTown Turkey Blend delivers dense, hard-hitting patterns from a lightweight, sub-gauge platform.

Check out some of the season's best-selling guns, gear and gadgets.

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

Crossbow sales continue to grow each year, and this trend shows no sign of slowing. Here are a dozen new models that your customers will be looking to test drive prior to the upcoming big game seasons.

Manufacturers are blending precision, penetration and expansion into the best long-range ammo we’ve ever seen.