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With proper planning, aggressive marketing and detailed coordination, store events can help boost profits and provide a treasure trove of information about your current customers and help lock in future sales.

In its proposed rule change for the ATF, the DOJ would require all silencer manufacturers to mark their suppressors.

The world’s largest maker of pump-action shotguns is hoping the Patriot launch will show dealers and consumers the company is much more than just a shotgun brand.

It's unclear what the big house cleaning at Remington Outdoor Company means, but one of the industry's most connected analysts seems to think the news foreshadows an effort by Remington to more aggressively pull out of some recent issues with its products.

The Double Alpha SHOTMAXX wristwatch shot timer is a lightweight, multi-functional option for your customers who want the latest in competition technology.

Legendary firearms manufacturer Heckler & Koch has just introduced a .40 version of its VP series of striker fired pistols.

Crimson Trace is banking on the popularity of blockbuster movie hit Jurassic World to sell its laser systems.

There are those that would say a .308 AR isn't suitable for long range precision shooting. This photo essay proves them wrong during an NRA Outdoors shooting course in western Wyoming.

With amazing technology, the TrackingPoint Precision-Guided Firearm promised to “shoot beyond human capability.” But with two rounds of major layoffs and three CEOs in just four years, the young company seemed to finally succumb to a market that might not have been ready for it.

Guns with optics help young shooters go faster, but they also help older shooters shoot more easily.

In a move that's become all too common among firearms companies that had a heavy dependence on military sales, SureFire announced June 22 it was cutting its workforce in an effort to "streamline operations, refine its product offerings, and cut overall expenditures."

In a move likely to send shockwaves through the firearms world, a Georgia-based gunmaker is set to release a modern version of what many consider to be the world’s first assault rifle.

With Internet auctions, you can take what seem like big risks, but really aren’t.

With ammunition becoming more plentiful and cheaper, customers are looking to the “tactical 22” for full-size performance and fit at a price that can fit any budget.

Though rifles, carbines and submachine guns seem to get most of the spotlight when talking tactical .22s, there is no shortage of rimfire pistols on the market.

Another option for those looking for a tactical .22 is to convert an existing centerfire gun to a rimfire one.

A new incentive program from Kahr Firearms Group could save retailers more than $500 over suggested dealer pricing.

Silencerco just announced it has so far shipped 5,000 of its Omega can, a new design for 2015 that includes an integral recoil reducing anchor brake and is made with titanium, stainless steel and Stellite.

The SR556 Takedown could be the most compact, non-SBR profile modern sporting rifle ever.

Does it make sense to team police with pot retailers to buy guns? Maybe in The City By The Bay it does.