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The Oryx Thermal LFR from Pulsar is trail-proven technology for the toughest hunts.

By building strong customer relationships during summer, you’ll see dividends paid with repeat business during fall and winter.

Success can be elusive, especially when the prize is a trophy whitetail buck.

To honor more than a century of made-in-the-USA excellence, Easton Archery is proud to announce the launch of its July 2025 America Month celebration, which includes the All American Gear Giveaway.

Study reveals levels of public support for hunting and sport shooting; Scheels and ATA partner on archery staff training program; Mike Schlegel receives Pope and Young award; Chuck Sykes named executive director of the CAHSS; and Steve Hall rejoins NBEF board of directors.

Henry’s Homesteader is a nifty little carbine with light recoil and plenty of purpose.

Seeing really is believing when it comes to spotting scopes, so get customers hands-on opportunities with the gear and follow these tips.

Skinner is now offering rails with and without integral peep sights for many rifle brands.

Stop epizootic hemorrhagic disease dead in its tracks with EHD-fense.

During the busy season — just prior to big game archery openers — these five product categories are sure to be top sellers, so stock accordingly!

A thoughtful approach to serving customers can define your store.

All rain gear is not created equal, but there’s an option for every budget.

In May, Excalibur launched another new-for-2025 crossbow model completely different from anything we’ve previously seen from the brand.

Streamlight, Inc., announced that it has promoted Michael F. Dineen to President. Formerly Chief Revenue Officer, Dineen succeeds Raymond L. Sharrah.…

The Nomad Ti XC suppressor is a lightweight model designed for hunters on the go.

See what’s happening as it’s happening with the Tactacam Reveal Pro 3.0 cellular trail camera.

Help for deciding on which influencer to work with, on what scale, and at what cost.

Gundog owners aren’t shy about spending on their dog’s needs. Are you stocking the right gear?

Attract, pattern and condition deer with the Golden Rope Scent Rope Kit from Wildlife Research Center.

Air rifles have come a long way from the days of backyard plinking with a pump-action BB gun. If you still think they’re just for kids, it’s time to take another look.