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Firefield’s Rapidstrike 1-10x24mm LPVO Riflescope is the latest addition to its Rapidstrike series.

Barnes Bullets launches a new Harvest ammunition line for the whitetail and thin-skinned game market.

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

Easton Archery 5mm MicroLite nocks were designed to meet the diverse needs of target shooters and bowhunters.

Trijicon, Inc., is pleased to announce Gary Sweet as Vice President of Sales and Marketing. With over two decades of experience in sales, marketing,…

The Sporting Goods Excise Tax Modernization Act — Senate Bill 1649 — would ensure excise taxes are properly collected on imported archery equipment sold directly to American consumers through online marketplaces.

Excalibur announces the new-for-2025 Hybrid X, a breakthrough design with the durability of a recurve crossbow and the performance of a compound crossbow.

WAVE delivers a quality thermal riflescope with Fusion DNA and a competitive price point.

Optics are better than ever, as these three scopes demonstrate.

Burris has expanded its FastFire Series of Red-Dot Sights with the all-new FastFire E — the company’s first fully enclosed emitter reflex sight.

Form meets passion with Nomad Outdoor’s Huntley lifestyle shirts.

Don’t let lousy arrow flight and inconsistent shooting frustrate your customers. Here’s a proven way to get them dialed-in and deadly for serious shooting.

Q, LLC is focused on advancing capabilities and technologies through innovative guns and silencers.

Don’t assume long-term loyalty from your customers. Follow these tips to keep them calling back.

The 2026 ATA Show will feature an expanded lineup, with a brand new expo for the public and an NFAA Indoor Archery Tournament.

The 2024 Mathews Lift was one of the company's all-time best sellers. So how does the 2025 Lift X measure up?

Faster approvals, better technology and greater adaptability are driving demand for suppressors.

EOTECH has experienced exceptional growth over the last decade. In recent years, EOTECH diversified into magnified scopes, micro red dots,…

The Pro Rifle Clamp Tripod Mount from Vortex transforms any shooting setup into a stable shooting position.

Whisper-quiet yet powerful rimfire performance is now within reach with CCI’s new Suppressor Max .22 LR ammunition.