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Majic Serving from BCY Fibers is tough enough to handle the energy generated by modern crossbows.

The Trifecta 180 cellular trail camera from Muddy Outdoors was designed to give hunters a panoramic edge.

A legacy company with decades of roots continues to focus on quality, useful products for competitive archers, bowhunters and others.

Savage fuels the lever-action revival with the rimfire Revel Classic — but how does it shoot?

Pine Ridge Archery is now offering the Gear Hanger HD for deer hunters who need to hang their bow and extra gear in the tree while hunting.

The corner-crossing lawsuit is finally settled, in favor of public land hunters.

Mossy Oak was recently announced as the presenting sponsor of the Archery Business & Hunting Retailer Pavilion at the 2026 SHOT Show, which will be held in Las Vegas, January 20–23.

From fast shots to taking aim across a canyon, the VX-5HD Gen 2 2-10x42mm riflescope is built to adapt.

The Moultrie Edge 3 Pro cellular camera delivers powerful new features and next-level connectivity.

Pope and Young announces 9 new world records; Lancaster Archery Supply now offering ArcheryTime range; Whitetails Unlimited give $4 million in grants; and Bass Pro Shops and Cabela’s give $100K grant to NASP.

Lyman focuses on innovation and diversification to serve a broad spectrum of the shooting sports industry.

We asked three archery retailers: “Percentage-wise, how do your release sales break down by release type — index-finger, thumb, hinge/resistance?” Here’s what they said.

Tactical applications and PRS competition are driving improvements in precision optic designs.

Are you taking advantage of everything e-commerce can do for your business?

The Meindl Comfort Fit BOA Speed Hunting Boot delivers long-lasting durability and 100 percent waterproof protection.

The Gravity OWB holster from Safariland is a streamlined, everyday carry solution.

A thoughtful approach to serving customers can define your store.

Ask the right questions to maximize the applicant interview process.

The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.

You’re not the exception to the traditional rules of good business. Take a page from another industry’s book to increase your sales.