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One company that has steadfastly stuck to the "premium" pricing model has been LWRC, known for its rugged, high-end piston guns and 6.8 shorties. In hopes of getting more inventory into stores, the company has launched a new incentive program that earns qualified dealers some free irons.

Shooting Sports Retailer takes a closer look at the new Stevens 555 double-barrel shotgun that brings a lot of value to the shooter without breaking the bank.

With better builds and more manufacturers, shooters are looking to the AK for reliability and a bit of “nostalgia.”

Commemorating the sacrifice of Staff Sgt. Bill Hunt who died protecting the withdrawal of his guerrilla forces in Vietnam, the Attleboro Battle Knife brings together history with industry-leading utility.

Sources tell Shooting Sports Retailer the company has laid off more than 40 employees — with more pink slips to come. But the CEO claims the company is healthy and poised for growth.

The new TactLite AR-15 stock from Advanced Technology International was designed to be one of the lightest AR stocks on the market, and it succeeds with a weight of only 5.85 ounces.

The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.

As the trend toward more concealed carry handguns continues, holster makers are responding with better options than ever before.

As AR sales slow, many customers are turning to home builds for their “perfect gun.”

The National Shooting Sports Foundation’s Project ChildSafe, a national industry-wide program to encourage safe and responsible firearms ownership, has attracted 1,000 manufacturers, wholesalers, retailers, ranges, instructors, and conservation groups to join its cause.

The TriStar Viper G2 Bronze has a bronze Cerakote finished receiver for a distinctive look and high-grade Turkish walnut stock and forearm for a solid feel and classic appearance. The walnut is semi-gloss finished and the forearm has a cut checkering that is both aesthetic and functional.

Now that most tactical shooters have plenty of AR-15s in their safes, customers are turning to .308s — and manufacturers are responding with more affordable and reliable guns than ever before.

A Florida lawmaker has introduced a bill in the U.S. House of Representatives to bar the government from banning any ammunition in the United States that doesn't already face restrictions.

Beretta unveiled the new APX pistol at the International Defence Exhibition & Conference in Abu Dhabi. The APX is Beretta’s first-ever striker-fired full sized handgun, and its introduction makes the company one of the few gun makers that offers full size polymer and metal frame pistols in both hammer and striker fired operating systems.

Remington Outdoors announced March 11 that it has made some of its coolest military rifles available to civilians. We're talking ballistic goodies like the Army's modular sniper rifle and the M2010 which is the service's replacement for the M24 (Remington 700) bolt-action sniper rifle.

Legacy Sports International has announced their new YOTE camouflage pattern. The YOTE design by Thunder Mountain Camouflage is based on coyote fur and was developed with the help of Les Johnson, champion coyote caller and host of Predator Quest TV.

Electronic and high-power sights dominate headlines in new optics. Prices continue to climb. But stiff competition gives you many options, including great glass at a bargain!

A new investigation reveals the popular auction site has rules barring the sale of AR-15 parts, but many retailers either don’t know or trick the system to keep the orders rolling in.

Today Sig announced it has named Tom Taylor its VP of sales and marketing, pulling him away from the North Haven, Connecticut-based Mossberg where he was that company's VP for sales and marketing.

It’s as if the G42 and the Glock 26 had a love child with a slim profile closer to the G42 but with the height and length roughly the same as the G26. From my perspective it is a fantastic compromise that delivers a great shooting defensive pistol while remaining slim without the bulk.