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Don’t let delays in bow work cause long lines and angry customers. Use these tips to find the right number of bow techs and workstations for your shop’s setup and customer volume.

Help your hunting patrons protect their ears this fall while cashing in on the latest and greatest suppressors to hit the market.

CEO Rory O’Loughlin provides a behind-the-scenes look at Vapor Trail Archery — the company he purchased in January 2020 — including the addition of its Factory Pro Shop.

The Kimber 2K11 double stack 1911 delivers impressive accuracy in an attractive package.

Compact, lightweight, perfect for a suppressor and chambered in a capable new cartridge, this rifle is truly fit for the backcountry.

Legacy Sports International introduces a lightweight 20-gauge version of its popular Citadel Mariner shotgun.

Light it up with the HIT Target Impact Indicator by Hornady.

Tips for helping a new staff member gain the confidence they need to become an important part of your archery shop's team.

New-age compound bows come packed with fantastic features that will have your bowhunting patrons reaching for their wallets.

New for bowhunters this season is the redesigned Latitude Gen 2 Profile Platform.

The 7mm Backcountry was designed for serious hunters who cover a lot of ground.

Cheap camo backpacks won’t cut it for serious hunters, but these three packs will help you haul in premium sales.

TriStar Arms unveils the lightweight and versatile KR22 .22 LR rifle.

The ATA can help you and your business stay current with the latest trends through many of its education-driven member benefits.

The Edge Solar trail camera from Moultrie features an extra large solar panel for increased charging capacity.

Shotguns and accessories represent the biggest segment of the shooting sports market.

Deer hunters open their wallets in preparation for what, to many, is the most anticipated season of the year.

The new expanded ATA Show will bring the community together for the biggest week in archery.

Connect with this growing segment of New Age hunters by offering the latest assortment of modern sporting rifles.

The Angry Stag AS-256-15 TriMode Thermal optic serves triple duty for under a grand.