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Don’t automatically sell a 70-pound-draw compound to every male customer who walks through the door. Here are all the reasons why a light-drawing bow is best for serious hunting and shooting.

You should be able to answer your customers’ questions about bolt-action function and design.

Performance accountability is important, but proceed with caution to ensure productive discussions.

New handguard from XS Sights provides a customizable upgrade for Henry lever actions.

Victory Archery HLR hunting arrows were designed for bowhunters who demand speed and power without sacrificing durability.

Firearms enthusiasts can get all their gun cleaning gear in one convenient kit with the Shooter’s Choice Universal Gun Cleaning Kit for rifles, pistols and shotguns.

Send your customers out the door more informed, and less likely to return upset or with issues, by turning your staff into a cellular trail camera support team.

Trijicon’s expanded line of Huron riflescopes delivers more of what hunters want.

These three ground blinds will have your customers hunting in comfort.

New optics from two apex leaders in crossbow accuracy — the Ravin/Garmin integrated Xero X1i crossbow scope.

Customers will come looking for these five new modern lever-action rifles.

Trail camera technology continues to evolve, and these cellular models are sure to be hot sellers.

Uppercut .22 WMR from CCI Ammunition offers self defenders even more rimfire options.

What happens when you dry-fire a $1,500 Mathews compound bow — twice? Check out the insane slow-motion video!

The Woodsman Strap turkey vest from Mossy Oak is a tribute to the timeless tradition of turkey hunting.

EOTech’s new Vudu X riflescopes deliver clear, sharp images and precise controls.

We asked three archery retailers: “Name an instance or two in which you let a customer down. What did you do to make things right again to regain their trust?”

It’s time to adjust to hunters who are willing to spend more to pursue their passions.

This smart little gun is a no-frills workhorse that varmint hunters will love.

The Trek 2V Pro bowsight from Custom Bow Equipment (CBE) offers versatility and flexibility in a premium hunting sight.