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What’s new in shotguns and loads for duck and goose hunters?

Built to handle rugged conditions and extreme cold, the Dryshod Evalusion rubber boot provides sure footing and warm comfort.

Better materials and manufacturing have brought impressive accuracy to the AR platform.

Traditional six-gun enthusiasts will enjoy the precision engineering of the Weihrauch Bounty Hunter revolver from EAA.

Listen for these three common customer callouts and be prepared to respond to them effectively.

A little conversation can lead to a lot of additional accessory sales.

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

This new iteration of the S&W’s popular modernized lever-action hunting rifle will be a hit with traditionalists and new shooters alike.

The Blocker Outdoors improved Tree Spider Micro-LT Harness advances treestand safety.

With literally millions of apps to choose from, how do you identify the ones that can make a real difference in your business?

Flambeau’s Boss Buck and Boss Babe decoys were designed to stop cruising whitetail bucks in their tracks.

The 7mm 175-Grain HPBT MatchKing-X Bullet is a modern, heavy-for-caliber design suited to popular 7mm cartridges.

Use your floor space wisely by only stocking the best-selling treestands and ground blinds.

Pheasant Long-Range shotshells from Migra Ammunition contain two shot sizes, specifically designed for upland bird hunters.

Look outside the archery industry to keep things fresh, customers excited and the register ringing.

Apple Nose Candy from Tink’s delivers the crisp, familiar aroma of fresh sweet apples to attract deer.

Muddy unveils the revolutionary Carnage die cut ground blind with see-through Evo Mesh and a 180° panoramic shooting window.

Pure Precision and Manners announce their first-ever co-branded stock: the adjustable Pro Hunter P2.

In sales, there is one rule above all others: PAY your people.

The RMR Type 2 Adjustable LED Reflex Sight features a 3.25 MOA green-dot reticle.