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The LUCID P7 was developed in response to requests for a 4X magnified optic and is built around crystal clear 30mm optics in a cast aluminum aircraft-grade aluminum frame. The frame is wrapped in a chemical rubber armored housing for durability in the field.

The new Laser Plinking Can Kit from LaserLyte combines a Trigger Tyme Compact Training Pistol, an LT-PRO Pistol Laser Trainer unit and three LaserLyte Plinking Cans into one kit ready to deliver hours of fun and valuable training right out of the box.

Be sure to stock accessories to “tacticalize” those hunting guns.

Top handgun manufacturers are stepping up their game with new models that have lots to offer the competitor, plinker and defensive shooter alike.

For tactical retailers, sales success lies beyond Facebook and YouTube.

With a cylinder cloaked in a satin black Ionbond finish and a dull silver trigger and hammer adding a touch of contrast, the LCRX-3 is a serious choice for the personal defense customer.

Aim Sports makes its heavy-duty single-point, two-point sling with an interior bungee for a more comfortable fit. Through the end of March, the company is offering special deals to retailers who want to add this accessory to their lineup.

Since its inception in the garage of Navy SEAL Mike Noell, BLACKHAWK! is now one of the largest tactical product companies in the world. We find out what it’s like to be a part of the new Vista Outdoor brand and where the company sees the tactical market heading.

You might encounter some of the more persistent myths and misconceptions when selling lasers. Thanks to the Internet and gun range banter, some things just get passed on without anyone stopping to think them through.

Once thought of as a training crutch or an expensive add-on prone to failure, lasers are becoming an essential part of any personal defense handgun setup.

Tell us what you think about Tannerite and whether it should be legal to buy over the counter or face some regulation.

Tactical continues its trend into the practical with this year’s offerings in defensive handguns, marked by concealable frames in bigger calibers. Manufacturers are giving shooters the gun they love in a size they can carry.

Generally pistol suppressors are not safe on rifles, and rifle suppressors just don’t work on pistols — except for 22LR ones. Not so with the Mystic X by Liberty Suppressor, which bridges that pistol-to-rifle gap nicely, allowing use on pistols, subguns and rifles from 5.56mm to 7.62 x 39mm.

Try standing out from the pack by offering your customers a firearm made just for them … and make money while you’re at it.

The TacStar ADTAC M4 10-22 Stocks offer an adjustable M4-style buttstock with integrated compartments for two spare Ruger rotary magazines and a Picatinny tactical accessory rail is hidden in the fore-end.

When it comes to types of lasers, we need to think in two dimensions. The first relates to how a laser is integrated with the handgun. The second addresses the method of activation. That’s fancy terminology for “how does it turn on and off?”

Rifles, pistols, ammunition and shotguns tend to make all the headlines at the 2015 SHOT Show. But look a little deeper and you’ll find lots of great gear and gadgets that are sure to bring your customers smiles.

Shooting Sports Retailer had the chance to give the new RM380 a run during a writer's event at Gunsite Academy last year and the bantam-weight beauty is a hoot to shoot.

Popular movies and television shows depicting the coolest guns and accessories can really stoke the flames of customer interest. Be sure to have what’s hot and give prospective buyers a way to see them in action.

Custom gun making can be a profitable side business, but it’s important to make sure you’ve considered all the benefits — and pitfalls — before you jump.