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Being prepared for most situations or emergencies is smart for any bowhunter. Here are five products that you can recommend they check out in your store.

The Savage 110 Ultralite in 7mm Backcountry provides magnum power and the freedom to roam.

The SLX 4.5-27x56mm riflescope from Primary Arms offers a great balance of performance and value.

The Universal Tuning Gauge from Last Chance Archery is a great tool for serious archers and bow technicians.

The Pro Impulse Bluetooth Earmuffs from Safariland offer an NRR of 23, providing dependable protection in noisy environments.

Florida is leading the pack with its tax holiday for gun and ammo buyers.

Insanely lightweight, unfathomably quiet and vibration-free, and lethal beyond a doubt.

Local retailers can use content aggregation to boost their competitive edge without a big marketing budget.

S3DA Indoor Open joins 2026 ATA Show week lineup; Pope and Young announces raffle for 13 incredible hunts; Boone and Crockett and Pope and Young Clubs now accepting entries for javelina; Victory Archery launches website in 7 new languages; NBEF adds saddle hunting educational materials; and TSSA board approves new ABCs of Hunting Saddle Safety.

Obsession’s new ride is sizzling fast but also forgiving and highly accurate.

The sale of Odin’s Innovations represents an opportunity for an established outdoor company or investor seeking an eco-conscious consumable brand with proprietary technology and loyal customers.

The Level 3 Enhanced Duty Holster was designed and engineered specifically for law enforcement, military and security.

Are you ready to sell thermal optics?

Stay stealthy, warm and quiet in Nomad’s Cottonwood cold weather jacket.

The quality features and affordability of the DNT Hydra 640 will appeal to your customers.

Attending the ATA Show is an investment in the future of the sport and the business behind it.

The new LCA logo pays tribute to the company’s deep roots in craftsmanship while presenting a bold, modern look that reflects its forward-thinking approach.

We asked three archery retailers: “Do you think there is too much information available to archery consumers on YouTube, Facebook and Instagram?”

Is selling online for you? Here’s how to do it right.

Mossberg’s new 590RM Mag-Fed Shotgun provides the capacity for any defensive situation.