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There’s a growing market for airguns and smart retailers should be paying attention.

The Akkar USA Marsh Magnum 12 blends power, performance and aesthetic appeal in a waterfowler’s dream 12-gauge over-and-under shotgun

Tips for keeping traffic up during hunting season.

PSE Archery has built the fastest carbon bow to date — the new-for-2026 Sicario.

PARD is delivering thermal and night vision optics with features above their price range.

Most of your customers are carrying a knife as part of their daily routine. Are you stocking what they’re buying?

The XKG Wind Defender Shift Bundle from Kings Camo combines two purpose-built layers — the Anorak Jacket and Pant — engineered to keep hunters warm, quiet and focused in the stand.

Do your performance appraisals penalize employees for displaying some of the qualities you actually need the most?

This gear is sure to sell well during the colder months.

Changing regulations are making it easier to buy suppressors, and hunters are getting on board.

The bulk of your sales almost certainly come from deer hunters. Are you stocking what they’re shopping for?

Not all search engine optimization is helpful for a brick-and-mortar firearms retailer. You need to focus on local SEO to reach the people who might actually come into your store.

In a market awash with precision promises and features that often add unwanted bulk and cost, the performance, trim form and budget-friendly MSRP delivered in this Howa makes it a standout.

The Riddik thermal riflescope from BA Global Defense features an intuitive menu and a dial/press Active Turret for easy use.

Available in four lengths — 31, 33, 35 and 37 inches — and two brace heights for each length — the new Prime Divide lineup provides a personalized offering for any bowhunter.

Available in both men’s and women’s sizes, the Cold Snap II hunting boot from LaCrosse was designed for extreme cold conditions.

Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.

New Nocpix thermal transitions from rifle-mounted to handheld and back with a 1-MOA return to zero guarantee.

The new-for-2026 Hoyt Carbon RX-10 and Alpha AX-3 (flagship aluminum offering) feature the company’s new XTS Tuning System, which addresses both left/right and high/low tuning issues without the need of a bow press.

Each year bowhunters and those who work in the archery industry anticipate the November release of new flagship compounds from Mathews Archery. For 2026, the company announced the ARC 30 and ARC 34.