Lever action rifles are hotter than ever. And we’re not just saying that with no facts and figures to back up the assertion.

Selling archery gear online is vital to existing in today’s digital world.

Making employees feel they matter is critical to retention, engagement and good health.

Sightmark’s Wraith Mini 2-16x35 packs higher-end functionality into a lower-cost thermal.

Slowing gun sales create uncertainty for retailers but bright spots remain.

As far as accessories go, bowsights are a cash cow item for archery retailers — whether the customer is outfitting a new compound bow or upgrading old reliable.

Vortex has introduced a compact red-dot sight that sets a higher standard for speed and accuracy.

Capitalize on the ATA’s new opportunity to become a certified crossbow technician.

Versatile, comfortable, rugged and silent describes the McCullough Buckskin boot from Anxynt.

Help your patrons get the best possible performance from their rifles with the latest and greatest in hunting optics.