9 Top-Notch Bowsights

As far as accessories go, bowsights are a cash cow item for archery retailers — whether the customer is outfitting a new compound bow or upgrading old reliable.

9 Top-Notch Bowsights

Buying a new compound bow is a huge commitment in time and money, and everyone wants to get it right. That’s why the typical guy or gal puts a lot of thought and research into the purchase of this big-ticket item — with many of the top end models exceeding $1,200. Talking with bowhunting friends, visiting the neighborhood archery proshop, surfing the Internet — all go into gathering the information needed to make an educated choice. But that process needs to continue when selecting those accouterments that make a new bow the best it can be — beginning with the bowsight. Same goes when upgrading a cherished bow that’s served the archer well for a decade. 

Aside from the bow itself, the bowsight is the most expensive add-on when setting up a new rig or upgrading an old one — some costing well over $400. For retailers, this cross-sale item represents a way to increase shop revenue, while helping their archery patrons wade through the myriad options to separate the wheat from the chaff — helping them settle on the make and model that will best serve their specific needs. Point of sale is the best time to cash in on bowsight sales — to realize the full potential of a new bow transaction by convincing the customer that he or she should not leave your store without a bowsight (and other accessories) firmly attached.

Here are nine prime examples to consider when stocking your shelves with the latest and greatest bowsight models.


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.