The Riddik thermal riflescope from BA Global Defense features an intuitive menu and a dial/press Active Turret for easy use.

Available in four lengths — 31, 33, 35 and 37 inches — and two brace heights for each length — the new Prime Divide lineup provides a personalized offering for any bowhunter.

Available in both men’s and women’s sizes, the Cold Snap II hunting boot from LaCrosse was designed for extreme cold conditions.

Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.

New Nocpix thermal transitions from rifle-mounted to handheld and back with a 1-MOA return to zero guarantee.

The new-for-2026 Hoyt Carbon RX-10 and Alpha AX-3 (flagship aluminum offering) feature the company’s new XTS Tuning System, which addresses both left/right and high/low tuning issues without the need of a bow press.

Each year bowhunters and those who work in the archery industry anticipate the November release of new flagship compounds from Mathews Archery. For 2026, the company announced the ARC 30 and ARC 34.

Being prepared for most situations or emergencies is smart for any bowhunter. Here are five products that you can recommend they check out in your store.

The Savage 110 Ultralite in 7mm Backcountry provides magnum power and the freedom to roam.

The SLX 4.5-27x56mm riflescope from Primary Arms offers a great balance of performance and value.