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Armasight’s Jockey 640 provides plenty of features and an easier, less expensive intro to thermal optics.

Encourage your customers to store their firearms safely to help prevent tragedy.

Leica Sport Optics is launching a brand-new riflescope series catering specifically to owners of the finest luxury rifles.

NASP 2025 National Tournament schedule announced, and registration opens for 2025 NASP Educator and Coaches Conference.

Designed to perform across all hunting conditions, Apex/Woodhaven Ninja turkey loads deliver dense patterns and hard-hitting power.

Schaffer Performance Archery is more than a top-notch Minnesota-based pro shop — it also builds and supplies other retailers with some of the industry’s finest arrow rests and bowsights.

Bodie Turner breaks record at 2025 Vegas Shoot; Delaware becomes 50th state with NASP; list of Pope and Young live auction hunts continues to grow; and Texas A&M wins Indoor Championship.

Wow your customers with an offer that’s too good to pass up.