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SHOT Show

The Future of the Firearms Market

This year’s SHOT Show offered a close-up look at three big trends set to dominate the industry.

CJ New Products BERETTA AX800 SUPREMA

Must-See Guns and Gear for Spring

Check out some of the season's best-selling guns, gear and gadgets.

APEX TURKEY Small Town Hunting Blend 28 Gauge

Apex Ammunition 28-Gauge SmallTown Turkey Blend

Apex Ammunition’s SmallTown Turkey Blend delivers dense, hard-hitting patterns from a lightweight, sub-gauge platform.

The Season’s Best-Selling Trail Cameras

Akkar sharpspur28 fullprofile r copy

Akkar USA Sharp Spur and Back Country Magnum Turkey Shotguns

Akkar USA’s Sharp Spur Turkey Series and Back Country Magnum shotguns give turkey hunters two purpose-built shotgun options built for maneuverability and reliability.

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In the Spotlight: Muck Boots

Created to battle the muck of barns and fields in a variety of conditions, Muck Boots has been going strong for more than 25 years and looks forward to 2026.

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Gear Roundup: Compound Hunting Bows

A new year, a bevy of new bows. Be sure you’ve got the latest and greatest 2026 models on display when your bow-buying patrons stop by for a visit.

FB Blockchain i Stock 2163958851

How to Implement a Blockchain-Based Loyalty Program

Forget punch cards and emailed coupons. Blockchain technology is the future of retail loyalty programs.

Bullets

The Basics of Bullet Design and Construction

Explaining bullet construction and matching customers with the right ammo.

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The Dangers of Ballot-Box Biology

The anti-hunting crowd’s strategy of appealing to the emotions of the non-hunting public is working, and we’ve got to counteract it.