Hunting is serious business. Sure, hunters’ pursuits are amazing opportunities to disconnect from the crazy-busyness that fill daily lives, build unbreakable bonds with family and friends, contribute to our North American model of conservation and, of course, provide sustenance for families, but still, taking game animals is quite serious. The wild creatures hunters pursue deserve reverence and when the time comes, they deserve to be taken cleanly and quickly. To such an end, ethics play a vital role in decision-making in the field, and retailers can play an important role in aiding hunting clientele in making more confident, ethical shots with rangefinders. The challenges of ranging wildlife at longer distances are undebatable. One of the chief reasons for missed shots season after season, in every hunting landscape, is poor distancing — shooting too high or low is nearly always a distancing and ballistic issue. Retailers have a great opportunity to help hunters help themselves while also bringing higher sales into range. To help, here are 10 great rangefinders well worth your retail shelf space.
Vortex Impact 4000
One of the most sought-after rifle-mounted rangefinders on the market, the Vortex Impact 4000 is a top-shelf, long-distance ranging solution for hunters and shooters alike. True to its name, the Impact 4000 ranges reflective targets out to 4,000 yards, trees up to 2,500 yards and animals like whitetail deer up to 1,500 yards away with .5-yard accuracy at 100 yards. At 16 ounces, the Vortex Impact is also lightweight for easy firearm-mounted carry on long hunts and is compact, measuring just 4.6 inches long x 2.5 inches high x 3.2 inches wide.
For effective ranging from the firing line to the backcountry, The Impact 4000 boasts three ranging modes: Line of Sight, Horizontal Component Distance (slope-angle compensated) and Ballistics (line of sight with windage and elevation solutions). The system also features customizable ballistic profiles, normal and ELR modes, integrated GeoBallistics Solver, environmental sensing technology, a wind-bearing capture mode and connection compatibility with the GeoBallistics App. www.vortexoptics.com
Firefield Rangepoint Laser Rangefinder
Established in 2009, Firefield was forged from a desire to enhance hunting and shooting experiences via reliable, rugged, value-priced optics hunters could depend upon. Some 17 years later, the brand’s product offerings include red-dot sights, riflescopes, binoculars, spotting scopes, boresights and, new for 2026, the Rangepoint Laser Rangefinder (LRF).
For cost-conscious hunting customers, the Rangepoint is likely the most affordable rangefinder in the roundup, lending itself to providing your customers with a lower limit of a wide price-point margin catering to consumers at all budget levels. The Range point is compact enough to fit in a pocket, measuring 4.52 inches long x 2.83 inches tall x 1.57 inches wide, and weighs less than 6 ounces. Considering an 800-yard detection range and +/- 1-yard accuracy at 100 yards, the Rangepoint’s distancing and accuracy are quite impressive given its entry-level price point. The Rangepoint features 6X fixed magnification as well as IP52-rated water-resistant construction, and it is powered by two AAA batteries for up to 5,000 distance readings. www.firefield.com
SIG SAUER KILO WARP 6K
Founded in 1853 as a wagon factory, SIG jumped into firearms in the 1860s, eventually producing the P49 (P210) in 1949 and iconic P220 in 1975, positioning SIG SAUER with the nation’s top firearm producers. While SIG rebranded as SIGARMS in 1985 and SIG SAUER in 2007, the company’s electro-optics brand was established in 2015. For more than a decade, SIG SAUER has produced rugged, reliable optics well suited for a growing number of demanding hunters and shooters. New for 2026, the company also jumped into precision firearm-mounted laser rangefinding with the KILO WARP 6K.
The KILO WARP 6K is purpose-driven, designed for diehard long-range shooters and hunters chasing after longer, more confident shots in virtually any weather condition. The KILO WARP 6K boasts long-distance ranging of deer up to 1,700 yards away, trees up to 2,000 yards away and reflective surfaces up to 6,000 yards away. The lightest firearm-mounted rangefinder solution in the roundup, the KILO WARP 6K measures 4.7 inches long, 3.4 inches wide and 1.7 inches tall, and weighs just 14 ounces. The WARP KILO 6K features a digital compass, integral environmental sensors, a daylight readable display, OSP Gen II rangefinding engine, Bluetooth ranging switch, Applied Ballistics app compatibility and waypoint drop functionality for OnX, Basemaps, Google Maps and Apple Maps. www.sigsauer.com
Leica Rangemaster CRF Max
Spanning more than 175 years, Leica, headquartered in Wetzlar, Germany, has built quite the reputation for producing premium optics, rangefinders included. In fact, Leica was an early pioneer of rangefinding technology, and the company’s new Rangemaster CRF Max stands as a testament to both Leica’s legacy and decades of distancing-optic innovation.
Leica’s latest and greatest ranging optic, the Rangemaster CRF Max 7x24 Laser Rangefinder, is truly the culmination of experience, advancing technologies, product design and optical quality. While the European-made Rangemaster CRF Max is compact enough to fit in your pocket, measuring 4.4 inches long x 3.1 inches tall x 1.4 inches wide and weighing just 7 ounces, it packs huge LRF optic punch! Rangemaster CRF Max features include up to a 3,700-yard distancing range with accuracy of +/- .5 yards up to 219 yards, 1 yard up to 1,093 yards and .15% up to 3,700 yards; customizable Active Matrix MicroLED display; premium coated glass; .3-second measuring time; First, Last and Better targeting modes; equivalent horizontal range processing; Bluetooth connectivity; Applied Ballistics Elite with Shot Probability Analysis and Leica Ballistics app compatibility; onboard windage corrections; ballistic profile customization; inclination, weather and compass sensors; and displayed windage and elevation click adjustments. Whether your customers are gearing up for the hunt of a lifetime or long-range shooting adventures, the Rangemaster CRF Max is a perfect do-it-all solution. www.leicacamerausa.com
Garmin Zero L60i
Founded in 1989 by Gary Burrell and Min Kao, in Lenexa, Kansas (now in Olathe, Kansas), Garmin is the premier producer of navigation equipment in the aviation and nautical industries; however, significant focus in recent years has been on product development in smart watches as well as the outdoor recreation space, including hunting and shooting. As an example in the shooting industry, Garmin’s Xero C1 has become a popular go-to chronograph for capturing ballistic data. For hunting, Garmin’s latest offering is the Zero L60i Laser Rangefinder.
Garmin’s Zero L60i LRF reimagines the benefits of rangefinding by incorporating precise distancing with industry-leading navigation features. Like most in this roundup, the Garmin Zero L60i is compact enough to easily fit in a cargo pocket and boasts a pristine 7X-magnification field of view with a 32mm objective lens. Rangefinding features include a full-color HD display overlay as well as 7,600-yard distancing range on retro-reflective objects, 2,000-yard distancing for trees and similarly sized objects, and 1,500 yards for mid-size animals like whitetail deer. The Zero L60i also provides robust Applied Ballistics Ultralight via Garmin’s own AB Quantum Garmin App and proprietary precision-lock technology. For integrated navigation, the Zero L60i features TopActive mapping with waypoint pin-dropping and sharing, a 3-axis compass, overhead viewing, graphic overlay visual recall, smart elevation profiles and target-lock technology. www.garmin.com
Leupold RX-5000 TBR/W
Founded by Fred Leupold and Adam Voelpel in 1907, Leupold’s story began as a producer and repairer of surveying equipment and water level recorders. JC Stevens also joined Leupold in 1914. With Voelpel’s passing in 1940, Fred and JC purchased Voelpel’s shares and rebranded as Leupold & Stevens in 1942, focusing heavily on optics. Marcus Leupold was instrumental in this focus and helped shape the Leupold & Stevens we know today with his development of the Plainsmen Riflescope in 1947, the first American-made fogproof scope on the market. The launch catapulted Leupold into exclusive optic production in the same year, and roughly 20 years later, the company moved headquarters to its present-day Beaverton, Oregon, location. Today, Leupold remains positioned as an industry leader in premium optics, including riflescopes, spotting scopes and, of course, laser rangefinders like the RX-5000 TBR/W.
Given its mid-range price point, the Leupold RX-5000 TBR/W just might be the best bang for your customers’ rangefinding bucks. The RX-5000 TBR/W delivers a stunning 5,000-yard distancing range for deer-size animals and works seamlessly with Leupold’s Control App, as well as other mapping apps like OnX to provide waypoint-pinning capability and confident distancing at all angles, at long distances, in virtually any weather environment. The RX-5000 TBR/W features precise ballistic solutions and crisp 8X magnification power. As a side note here, the RX-5000 TBR/W is my personal go-to rangefinder for bowhunting as well as rifle hunting. www.leupold.com
Leupold RX-FullDraw 5
The Leupold RX-FullDraw 5 Rangefinder might not be quite as affordable as other bowhunting LRF’s, but it might be the most advanced. While the RX-Fulldraw was designed for bowhunting, it’s a solid choice for firearms shooters as well. That said, one of the RX-FullDraw’s best features may be its Archery Advantage calculator. Like a ballistic calculator, the RX-FullDraw 5 utilizes a bow’s velocity, peep height, arrow weight and shot angles to produce confident arrow-flight solutions for longer-range bowhunting.
Burris Signature LRF 2000
Burris, established in 1971 by seasoned veteran optic designer Don Burris, ranks among the industry’s most well-known household names. While Burris cut his optic teeth on product design and management at Redfield for more than a dozen years, his experience and aspiration to produce higher-quality optics continues to influence the company’s reputation, vision and success today, 24 years after Beretta took the reins. For more than a decade, Burris has been a top innovator in laser rangefinding, most notably in the groundbreaking launch of the Burris Eliminator, a riflescope with integral ballistic calculator based on rangefinding technology. Given the Burris Eliminator’s price tag, cost-conscious hunters are sure to be excited about Burris’ LRF innovation in a more affordable, dedicated rangefinding optic like the Signature LRF 2000.
Don’t let its name fool you. The LRF 2000 ranges accurately from 5 yards clear out to 2,400 yards. Like others in this lineup, the Signature LRF 2000 is sized to fit in a cargo pocket for easy carry and stowage and is based on a 7X magnification power with ridiculously crisp ED glass and an adjustable eyepiece. The Signature LRF 2000 can static- and scan-range in three modes: Auto, Sport and Hunt, and provide ranging information in line-of-sight as well as horizontal with angles. Built for rugged reliability in extreme conditions, the Signature LRF 2000 is nitrogen-filled, fogproof and waterproof, and the body is protected by a rubber-armor coating. www.burrisoptics.com
Zeiss Victory RF 10x42
With 180 years of legacy building behind Zeiss, the company remains an industry leader, producing some of the world’s most respected optics. Of course, Zeiss grew from humble beginnings in 1846, producing telescopes. Now in 2026, Zeiss continues to deliver world-class, European-made optics. A great example in the wide world of laser rangefinders is the Zeiss Victory RF 10x42.
The Zeiss Victory RF rangefinder is binocular-style platform with ranging capabilities up to 2,500 yards. True to Zeiss’ reputation, the Victory boasts world-class glass quality and includes proprietary T Coating LotuTec Coating for ultra-crisp, richly contrasted image quality in any weather condition. The Victory RF also features >.3-second ranging and seamless ballistic app compatibility via the Zeiss Hunting App. Users can store load data for up to nine ballistic profiles, and with the help of Bluetooth connectivity, users can take advantage of as-it-happens weather variables for more confident long-range shooting when it matters most. www.zeiss.com
Bushnell Broadhead
Founded in 1948 by David Bushnell as a mail-order business for Japanese-made binoculars, Bushnell grew its product line to offer an array of quality mail-order optics until it caught the wandering eye of Bausch & Lomb. Bausch & Lomb acquired Bushnell in 1971, rebranded as Bushnell Performance Optics and set up headquarters in Overland Park, Kansas, in 1972. Bushnell continued to produce high-performance optics in Overland Park and Lenexa, Kansas, until Revelyst acquired Bushnell and moved operations to Bozeman, Montana. With more than 30 years of rangefinding innovation under its belt, Bushnell’s latest laser rangefinder, the Broadhead, just might be the best value-priced bowhunting LRF device the industry has to offer.
One of the best bowhunting-purposed LRF devices, as well as one of the most affordable in this roundup, the Bushnell Broadhead Laser Rangefinder is a pocket-size rangefinder delivering big, purpose-driven performance. Don’t let the affordable price point and name fool you or your customers. The Broadhead boasts a 1,500-yard detection range, including 800 yards for trees and up to 500 yards for mid-size game like deer — perfect for rifle hunters, too! The Broadhead LRF features 6X magnification, 25mm objective lens, IPX4 water resistance, ActiveSync reticle system and ARC technology for distancing at angles. While the Broadhead is one of the most affordable rangefinders in our roundup, it’s also one of the most accurate, boasting accuracy to +/- .3-yards at 150 yards. www.bushnell.com
