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Web Camo2

Making Sense Of Camo

Our poll of several successful shops shows the struggles and benefits of selling premium camo apparel — and a few hard-won tips that can help make this changing segment an integral part of your mix.

Bergara copy

8 New Lightweight Hunting Rifles

Manufacturers are catering to customers’ interest in lighter guns that are easier to carry on longer treks.

Lumenok TP 254 collage

Lumenok TP 254

Hunters asked for it so Lumenok built it — and tested it. The new Lumenok TP 254, designed specifically for TenPoint crossbow bolts.

Web QUIVER PIX 02

Best Bow Quivers

A flimsy, poor-fitting bow quiver can wreck a bow’s balance and cause excessive shooting noise. Here are some great tips for helping a customer select the right quiver so their setup shoots ultra-smooth and deadly accurate.

Woox 2

Woox Elegante Bolt-Action Stocks

Woox Elegante Bolt-Action Stocks blend classic walnut craftsmanship with modern chassis technology.

3 Hot-Selling Air Rifles for Hunting

Shell Shock Electronic Ear Pro 01 8e45099d 14ba 4b08 8852 f37ab52cbacf

ShellShock Protection EXO Pro Elite Electronic Hearing Protection

ShellShock Protection EXO Pro Elite electronic earmuffs enhance the company’s popular EXO Pro platform with upgraded protection, improved audio performance and all-day comfort.

New Products Savage 110 core predator right copy

12 Must-See Hunting Products for Summer

From guns to gear, these hunting products are sure to be hot sellers heading into the summer and upcoming fall seasons.

Specialty Archery leadership team

In the Spotlight: Specialty Archery

A young, enthusiastic owner and small-town values highlight this archery company renowned for its reliable shooting aids and accessories.

QAD 1776 rest collage

QAD 1776 Edition Ultrarest Integrate MX2

QAD is celebrating America’s 250th anniversary with the limited-edition 1776 Ultrarest Integrate MX2, a patriotic arrow rest built on the company’s flagship hunting platform.