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The Leupold BX-3 Alpine HD 10x42mm binocular delivers premium optical performance, lightweight durability and all-day hunting comfort in a versatile field-ready package.

The demand for Ruger’s American Rifle is still heavy, which led some to wonder why the company unveiled a Gen II version in 2023. As it turns out, it did so for all the right reasons.

Barnett’s latest flagship model smooths out the cocking experience, shoots deadly accurate, and is priced right.

2026 NASP scholarship opportunities; 2026 NASP Design Contest winners; and NASP joins “Youth Sports Parenting Tribe” podcast.

It’s a Brave New World of thermal, and the booming thermal market just keeps growing — but there’s a lot that shoppers and even retailers don’t fully understand about the technology.

The ARD Red Dot Bowsight System gives bowhunters a peep-free aiming option built around a red dot sight picture and consistent shooting form.

Build a year-round clientele from your upland bird-hunting customers.

These new modern sporting rifles cover all the customer bases for your store.

Bowhunters can confirm arrow impact and simplify recovery with today’s dependable lighted nock systems.