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Faced with a customer making a first-time rifle purchase? Helping them make an informed decision goes a long way toward instilling long-lasting trust.

Survey results from three generations of bowhunters.

GutCheck has developed a new tool that gives bowhunters immediate feedback regarding arrow placement.

The NSSF has issued information about hotel reservations and policies for the 2021 SHOT Show in Las Vegas.

Whitetail hunters are obsessive about scent – managing it, eliminating it, recreating it. Here’s what to sell them.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

European American Armory Corporation has added the 512 Cowboy side-by-side to its shotgun lineup.

Here’s a look at this year’s lineup of waterfowl-specific shotguns, with options for any budget.

In the latest shooting sports news, Derek Paul has joined Blaser as North American Director of Sales and Davidson's has added Hoppes.