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Smith & Wesson Brands has completed the previously announced spin-off of its outdoor products and accessories business.

Retail has changed with the outbreak of COVID-19. How do you keep customers in the loop and buying? Don't forget social media.

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

The Rinehart Big Jim Whitetail 3-D Target is 43.5 inches long and stands 33.5 inches at the top of the shoulder.

It’s not exactly rocket science, but installing scope covers and showing customers how to maintain their optics can help your customer relations.

While the vast majority of bowhunters choose a compound or crossbow, there’s still nothing like releasing the string of a traditional bow and watching the arrow arc downrange.

Uncharted Supply’s Seventy2 Pro is an emergency preparedness kit designed by emergency professionals designed with all of the tools necessary to keep two people — hunting partners/guide and client — prepared during any type of emergency.

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.