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Entries Tagged From AB magazine

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Become the Hangout

Tips for keeping traffic up during hunting season.
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The Right Release Aid

Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.
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Cross-Selling On-Person Gear

Being prepared for most situations or emergencies is smart for any bowhunter. Here are five products that you can recommend they check out in your store.
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Bow Review: Martin FireCat M-3

Insanely lightweight, unfathomably quiet and vibration-free, and lethal beyond a doubt.
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Bow Review: Obsession Ultra Mag 360

Obsession’s new ride is sizzling fast but also forgiving and highly accurate.
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2026 ATA Show Week: Expanding Opportunities for Retailers and Manufacturers

Attending the ATA Show is an investment in the future of the sport and the business behind it.
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Last Chance Archery Unveils New Logo and Website

The new LCA logo pays tribute to the company’s deep roots in craftsmanship while presenting a bold, modern look that reflects its forward-thinking approach.
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Social Media Info Overload?

We asked three archery retailers: “Do you think there is too much information available to archery consumers on YouTube, Facebook and Instagram?”
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Crossbow Review: Ravin LR

The Ravin LR crossbow eliminates the guesswork and delivers to-the-yard precision out to surplus distances.
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Operating Outside the Box

Look outside the archery industry to keep things fresh, customers excited and the register ringing.
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Staff, Workstations and Volume

Don’t let delays in bow work cause long lines and angry customers. Use these tips to find the right number of bow techs and workstations for your shop’s setup and customer volume.
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In the Spotlight: Vapor Trail Archery

CEO Rory O’Loughlin provides a behind-the-scenes look at Vapor Trail Archery — the company he purchased in January 2020 — including the addition of its Factory Pro Shop.
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Building Confidence in Your Archery Shop’s Young Staff

Tips for helping a new staff member gain the confidence they need to become an important part of your archery shop's team.