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If your archery shop caters to whitetail hunters, then it makes sense to stock at least a few portable treestands, even if space is tight in your store.

Take advantage of upcoming in-person practical assessment opportunities to become an ATA certified bow technician.

Hoyt Archery continues to push the performance envelope with the introduction of two new flagships for 2024, the aluminum Alpha X (30 and 33), and the carbon RX-8.

Stocking pepper spray opens up a bigger customer base than most firearms.

Feature rich and value priced, the Barnett Recruit XP Crossbow delivers deadly downrange performance.

Make sure your store or website is a one-stop shop for all of your patrons’ arrow needs.

A dirty-dozen roundup of the latest, greatest compound bows and crossbows

The UltraLITE Self Contained Headset from Eartec provides hands-free, full duplex wireless voice contact.

Shooters get long-range accuracy and consistency with Federal Ammunition’s Gold Medal CenterStrike 6.5 Creedmoor Match Loads.

Here are new products to keep your eye on.

Whisper quiet, the 2X2 Hunt Edition E-Bike from UBCO will handle the toughest terrain.

ATA Show announces new award categories; Leupold named Optics Manufacturer of the Year — for the 13th consecutive time; Mystery Ranch promotes Michelle Fleming to marketing director; and IBO appoints Aaron Scheer to board of directors.

Bowtech has announced its latest flagship compounds, the 2024 Core SS and Core SR. The SS is engineered for a super-smooth draw; the SR is a speed bow that’s still comfortable to shoot.

Achieve all your business goals at the 2024 ATA Show.

Hevi-Shot has expanded its Hevi-Bismuth Upland Shotshell lineup with a new offering.

Christensen Arms has added long-action caliber options to its Modern Hunting Rifle (MHR) bolt-action rifle line.

The Wicked Ridge Raider 400 De-Cock checks the right boxes for your customers who have about $750 to spend.

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

The Archery Business Pavilion will be a NEW part of SHOT Show focused on outdoor, hunting, archery and crossbow companies brought together in a common space. Here’s the latest news!

The Carbon Elevate Rifle from Howa is now available in 6.5 PRC chambering.