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When customers come in to purchase a new pistol, ammo or other gear, don't forget to ask whether they need a durable case to transport everything securely.

Crimson Trace continues to work with a variety of companies to offer handguns with pre-installed laser sights, which is a plus for customers.

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

Today’s superior one-piece trigger groups available for AR-15 rifles make swapping out a creepy stock version easier than ever.

Xpedition Archery production and customer service has been moved to a new state-of-the-art facility and is in full production of the current 2018 line up.

A visit to a friend's house turns into a situation involving awareness, self-defense and how training can pay off in bad situations.

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

To avoid problems with your gear, assemble a mobile power system that consists of power sources/collection, storage and transfer methods.

The Tavor X95 is among the finest bullpups in production, and here are the top five accessories to have in stock if you have Tavor customers.

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.

Trijicon is regarded as one of the top tier optics manufacturers in the market and has a solid outlook for 2018 and beyond.

With experience from Cabela’s and Midwest Whitetail, Jack Borcherding is ready to create winning strategies for the legendary brands in Bear Archery’s portfolio.

Trijicon Inc. will license BAE Systems’ OASYS thermal imaging and aiming technology, enhancing Trijicon’s expanding worldwide product portfolio for commercial, military and law enforcement customers.

If you’d like made-in-the-USA camo clothing featuring your archery shop name and logo, then check out the new shirts from Vapor Apparel.

Welterweight mixed martial artist Donald “Cowboy” Cerrone has reached a promotional partnership agreement with Henry Repeating Arms.

Pulsar has a new multi-use mounting system for the Pulsar Helion or Digiforce monocular: the Pulsar C-Clamp Mount.

SIG SAUER, in partnership with the National Association of Police Equipment Distributors, will offer s Special Edition Thin Blue Line SIG SAUER P320 pistol.

Your customers who are fans of Badlands packs and apparel will love the new CX Maxima RED arrows in Badlands Approach camo.

Geri Woessner has extensive experience in branding, sales and events from her time with USA Swimming, and she’ll bring that skill set to the job with USA Archery.