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The Return of a Classic Marlin Lever Action

Marlin brings back the Model 1894 Classic Lever Action.

7 Great Parkas to Warm Up Seasonal Sales

Keep customers warm in the woods and they’ll be more successful — and these parkas are a great way to do that.
XS Sights Mag Research Yellow

XS Night Sights for Desert Eagle Pistols

XS Sights now offers its DXT2 Big Dot Night Sights for the Magnum Research Desert Eagle pistol.
ARB Top Ten 1410 794

Editors’ Picks: Top 10 Archery Business Stories of 2023

Do you have a favorite article from the past year? Here’s our list of editors’ picks for top 10 Archery Business stories of 2023.
NSSF firearms

The Basics of Selling NFA Firearms

Make sure you have a full understanding of regulations related to the sale of guns governed by the NFA.
Gift1201

Giving a Gun as a Gift

Guide your customers down the right — and legal — path if they insist on purchasing a firearm as a gift for a loved one this holiday season.
Techno HUNT lead cropped

TechnoHUNT Video Range

We asked three archery retailers: “Why did you get a TechnoHUNT system, what is it like having one, and is it a worthwhile investment?” Here’s what they said.
Rogue Ridge12

Rogue Ridge RF750 E-Bike

The RF750 E-Bike from Rogue Ridge is built for the rigors of backcountry hunts.
Lazy1202

Breaking the Bad Habit of Procrastination

Learn how to overcome the ways procrastination may negatively affect your business and personal lives.
Federal Buckhammer

Federal Ammunition 360 Buckhammer

Federal Ammunition has added the new .360 Buckhammer cartridge to its Power-Shok product line.
News beauty

James (Jim) Easton Passes at 88 and Other Industry News

Jim Easton passes at 88; Bigshot Archery acquires Delta McKenzie Targets; ATA shares details on two 2024 ATA Show promotions; and USA Archery announces election results for Board of Directors.
Taurus Executive Judge

A Practical Argument for the .410 Revolver

The .410 revolver might not seem the most practical gun, but it’s plenty versatile.
Gavel1201

Corner Crossing Lawsuit Update

Hunters won a major victory in the Corner Crossing case, but nothing is settled yet, and the fight is far from over.
Collage rutted up blind

Rutted-Up Blinds Coliseum Blind

Bowhunt in comfort with the spacious Coliseum Blind from Rutted-Up Blinds.
Stevens 334 main

Five New Big-Game Bolt-Action Rifles

From classic to cutting edge, these new rifles will suit the needs of any hunter.
Collage Bear Archery Persist

Bow Review: Bear Archery Persist

The 90-year-old company’s latest flagship bow, the Bear Archery Persist, delivers the feature-driven performance that dedicated bowhunters demand.
Ammo Storage

The Right Way to Store Ammo

Make sure your customers know how to store their ammo to prevent degradation.
Vortex Impact

Vortex Impact 4000 Ballistic Rail-Mounted Laser Rangefinder

This all-in-one ballistic rangefinder from Vortex is a problem solver for open-country hunters.
Odor control 8 products lead

8 Great Odor Control Products for Deer Hunters

Hunters can do a better job of controlling the outcome of the deer hunt if they first control those three-alarm odors that put animals on high alert.
Sightron STAC

Sightron S-TAC 1-6x24mm AR1 Riflescope

Sightron’s S-TAC LPVO riflescope is an excellent choice for modern sporting rifles chambered in .223 Rem./5.56mm.