EOTech’s new Vudu X riflescopes deliver clear, sharp images and precise controls.

Armasight’s Jockey 640 provides plenty of features and an easier, less expensive intro to thermal optics.

Leica Sport Optics is launching a brand-new riflescope series catering specifically to owners of the finest luxury rifles.

The X-Vision Impact 250 will be a top choice for hunters who want a high-quality unit without the premium price.

The CRS.3 4-20x50mm first focal plane riflescope is built around Maven’s value-focused C series glass.

Trijicon’s high-quality variable riflescopes bring tactical readiness to the hunting and recreational shooting markets.

Zeiss’ new V8 NA riflescopes were designed and configured for the North American hunter.

Get dialed in on targets out to 650 yards with the Impact 100 thermal laser rangefinder.

No one deserves to buy a cheap scope, but there’s an option for every budget. How do you help customers see the light about what’s right for them?

Thermal is hot, hot, hot, but there’s a lot to know about selling this technology and meeting customer expectations — and budgets.