A new year, a bevy of new bows. Be sure you’ve got the latest and greatest 2026 models on display when your bow-buying patrons stop by for a visit.
Available in four lengths — 31, 33, 35 and 37 inches — and two brace heights for each length — the new Prime Divide lineup provides a personalized offering for any bowhunter.
The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.
A list of key takeaways from the 2025 bow show.
These three compounds will tempt any bowhunter to upgrade.
Prime bolsters field-proven technologies with a few new updates, yielding its finest bow yet.
The pandemic created both opportunity and headaches, but archery shops are now dealing with economic and other issues that define the “new normal.” Here’s how some retailers are navigating the changes.
A dirty-dozen roundup of the latest, greatest compound bows and crossbows
With stability built right in and a new cam system, Prime Archery’s latest launch — the Prime REVEX 2 — is a winner.
