The 2025 ATA Show, which was held in Indianapolis, Indiana, is in the books. Once again, thousands of new products were on display. Some were redesigned, but many were brand-new launches. Check out some of the big takeaways from the big bow show.

New Hunting Bows

Not all bow manufacturers were at the 2025 ATA Show. That said, numerous new bows were released at the big archery event, and they’re as good as ever. Some of these included flagship bows from Bear, Bowtech, Darton, Martin, Obsession, Prime, PSE and Xpedition.

Bear Archery released several new bows, but the Persist 33 stood out. It features a silent shelf, innovative string stop system, picatinny sight mounting locations, an Integrated Mounting System, and more. Per the name, it measures 33 inches axle-to-axle, and the brace height is 6.25 inches. The draw length is 26.5-30.5 inches and draw weight ranges from 45-60 or 55-70 inches. Let-off is 75, 80, 85, or 90%. It slings arrows up to 340 fps.

Bowtech launched several bows of its own, including the Proven 34, Solution LS, and Virtue. Focusing on the Proven 34, it incorporates the CenterMass Technology, which improves alignment and optimizes accuracy and stability. This bow measures 34 inches axle-to-axle, and peak draw weights are 50, 60, or 70 pounds. With the medium cam, brace height is 6.63 inches, draw length spans 25-30 inches, bow weight is 4.7 pounds, and speed is 336 fps. With the long cam, brace height is 7 inches, draw length is 27.5 to 33 inches, and speed is 331 fps. 

Darton released several bows, too. These included the Sequel series, encompassing the Sequel 31 ST2, 33 ST2, and 35 ST2. This series incorporates a set of Speed Mods, Perfect Timing adjustable yoke hangers, Perfect Tune adjustable limb pocket system, and more. The bow sports a smooth draw cycle, great accuracy, and more. Specs vary for each, but the 31 ST2 is what most shooters will likely go for. It measures 31.19 inches axle-to-axle. Draw length ranges 25 to 30.5 inches. Draw weight ranges include 40-50, 50-60, 60-70, and 70-80 pounds. Let-off can be set between 75% and 85%. It shoots up to 335 fps. The bow weighs 4.6 pounds. 

Next, the Martin FireCat Series offers brand new technology. It launched the patented Perf-X Shim-Less Tuning System, which allows the turn of a hex bolt for micro-tuning. The FireCat M30 offers a comfortable draw cycle, lightweight design, excellent maneuverability, and balances speed with precision accuracy. It comes with a 6-inch brace height, 30-inch axle-to-axle measurement, 26- to 30-inch draw range, and 40-, 50-, 60-, or 70-pound peak draw weights. The bow shoots up to 346 fps. It weighs 3.6 pounds.

Obsession’s new Ultra Mag 360 is part of a series of bows designed to be very lightweight. The Ultra Mag 360 also set a record for the longest compound bow flight path with a 6-inch brace height. It even features the shim-less “Perf-X” tuning system. As for specs, it measures 33.13 inches axle-to-axle, has a 6-inch brace height, offers a 26.5- to 31-inch draw length range, and 40- to 70-pound draw weight range. The bow shoots up to 362 fps (IBO). It weighs 3.7 pounds.

Prime’s new RVX+ features a sleek riser, low-profile limb pockets, and a narrower overall platform. The Core Cam System allows for improved tunability. This leads to better nock travel, a smoother draw, and more. The bow also includes a better grip system. The 32-inch axle-to-axle bow has a 26- to 30-inch draw length, weighs 4.3 pounds, and shoots up to 338 fps. The 34-inch axle-to-axle bow has a 26.5- to 30.5-inch draw length, weighs 4.4 pounds, and shoots up to 336 fps. For both bows, brace height is 6.25 inches and draw weights are 40, 50, 60, 70, or 80 pounds.

PSE celebrated the new Decree, Mach 30 DS, Mach 33 DS, and Mach 35 DS. For the Decree, it features the EC2 Cam and CGM system, leading to a smoother draw cycle and increased speed. The bow measures 31.5 inches axle-to-axle, brace height is 6.5 inches, and let-off ranges 80% to 90%. Draw length spans 25-30.5 inches. Peak draw weights are 50, 60, 70, or 80 pounds. Each bow offers five limb bolt turns. The bow shoots up to 338 fps. It weighs 4.65 pounds.

The new Xpedition XLite 32 also turned heads. Although among the most expensive bows at the show, it offers accuracy, smoothness, and speed. The new cam system is optimized for both long- and short-draw archers. It also comes with revamped dampeners, better grip design, in-line picatinny rail mounting ability, and more. Interestingly, the magnite material is 30% lighter than 6061 aluminum and stronger than carbon. The company says it provides 20 times more vibration dampening than commercial-grade carbon and three times more than 6061 aluminum. Regarding specs, the bow measures 32 inches axle-to-axle, brace height is 6 inches, draw lengths are 25-30.5 inches, and peak draw weights are 50, 60, 65, 70, or 80 pounds. Let-off is 80%, bow weight is 3.8 pounds, and speed is 342 fps.

Interestingly, Muzzy released the Deviant Bare Bow, which was built to be the ultimate bowfishing rig. It prioritizes comfort and adjustability. Draw weight ranges from 15-50 pounds. Draw length spans 19-29 inches. Features include a hybrid lever cam, machined aluminum shelf rest, stainless steel line puller, built-in top wrench, finger savers, and more.

Latest Archery Accessories

On-bow and other archery accessories were on display all across the show floor. UltraView’s Bridge-Lock UV Slider is a well-built sight system for Mathews archers. Recently, the two companies teamed up to build a precision slider sight that incorporates the benefits of a Bridge-Lock mounting system. This sight features a skeletonized lightweight bar (designed to cut weight and increase rigidity), compact elevation rack (fine-tuned to provide proper elevation), and DualDial (for fast travel elevation and micro-adjustable windage). It comes in three unique pin configurations (horizontal five-pin, horizontal three-pin, or vertical three-pin). It has a rechargeable sight light.

HHA Sports is known for top-end sights, too. Its new Nytrx offers several interesting features, including interchangeable indicators; removable yardage wheel; and true first-, second- and third-axis adjustment. Best of all, it provides room for adjustability. For example, it makes it possible to shoot a two-pin sight for deer, or a three-pin for elk, without needing another entire sight. Furthermore, it comes with waterproof tapes, Armor pin carrier for fiber protection, and pins are available in .010 or .019. Other features include a repositioned gear rack for extended range, macro and micro windage adjustments, and more. Get it in four options, including the X1 (one-pin vertical), X2 (two-pin vertical), X3 (three-pin horizontal), or X4 (four-pin horizontal). Additionally, the Nytrx Pro offers other features.

QAD highlighted its UltraRest Integrate MX2, which builds upon the original MX. The rugged but stealthy capture bar, and robust 7075 aluminum launcher, are built tough. These now come with customizable colorations.

Vapor Trail’s The Victor arrowrest turned some heads, too. This high-performing on-bow accessory weighs 3.8 ounce (IMS) or 4.5 ounce (Berger). Pre-orders are available now, and arrowrests will ship in April.

Not to be outdone, T.R.U. Ball and Axcel Archery brought their new Aileron HBC Flex-Reo Wilde release to the show. It’s loaded with features, including first- and second-axis adjustments. It even comes with a micro-adjustable speed dial, personalized fit system, an array of available colors, and more.

Axcel also announced its Driver Hunting Sight. The company notes it has the lightest BridgeLock slider slide on the market and has the most side clearance of any BridgeLock slider. Furthermore, it has first- and second-axis micro adjustment capabilities, as well as third-axis adjustments. It comes with a windage knob with tournament style lock, larger drive wheel for quick elevation adjustments, very smooth gear teeth, and more.

Easton made a splash with its new arrows. The Easton 5.0 arrow turned heads with the sleek design. These come with 2-inch blazer vanes with helical fletching. Easton also spotlighted its 5mm FMJ Max arrows, which also promise improved performance over comparable offerings. These come with premium AAE Hybrid 26 helical fletch (or 2-inch Blazer vane helical fletch), 5mm 8-32 HIT Inserts (or half-outs), match-grade collars, and a straightness of .001-inch. Easton also announced its 1820 Genesis Premium Arrows. Each of these are made in the USA.

Easton promoted some of its new archery components, too. For example, it’s offering Stainless Steel 5mm Hit Collar Match Grade 2.5 in packs of six; 55-Grain 5mm Half-Out Insert Match Grade in packs of six; 75-Grain 5mm Half-Out Insert Match Grade; 50-Grain Stainless Steel 5mm Half-Out Insert No. 1s in packs of a dozen; Stainless Steel 4mm ML 70 points in packs of a dozen; Conventional Bow String Wax; and more.

GAS Bowstrings announced SystmX, which is designed and available for 150 flagship hunting and target bows. These are crafted for utmost speed while maintaining softening of the shot. It incorporates patented VX2 material, which is produced by BCY. Incredibly, based on internal R&D and testing, these strings seem to gain up to 5 fps across all makes and models. These are available in black and white speckle with black serving.

MTM Case-Gard is known for affordable quality cases. The BC34TD Takedown Recurve Bow Case is hard-sided and finely crafted. It holds bows, arrows, and accessories. The high-quality foam cradles and protects. It fits risers up to 25 inches, holds 18 arrows, and more. It’s equipped with four robust snap latches and four padlock points. The interior is 34 x 9.5 x 4.7 inches.

Outstanding Archery Targets

There were numerous archery target launches at the big bow show. Delta McKenzie is one of those, and the Big Daddy Deer X-Ray Series is quite impressive. It’s powered by the QuivAR Archery Shot Analysis program, which allows you to see the inside of the deer via an app on your smart phone. It compares your shot placement with anatomically correct 3D internal anatomy. Walk around the target for a 360-degree look at each shot placement (even from elevated positioning).

The Delta McKenzie Big 8XL offers a hexagon shape that provides more shootable area, especially compared to square targets. It also includes Easy Pull Pro Series Foam and a replaceable core. Plus, it’s broadhead compatible and crossbow approved. It measures 20 x 18 x 13 inches.

BIGShot also showcased several of its new targets. Examples include the TenPoint, Ballistic 450X, and others. These are excellent targets that archers can rely on. Furthermore, the X-Ray series is available within some of its 3D line, too.

Moving on to Morrell Targets, it released its RMEF Outfitter target. It stops 350 fps arrows. Plus, it’s weather resistant. Crafted from polypropylene, it’s light and easy to tote with a comfortable carrying handle. Overall, the target is 23 x 10 x 23 inches, and it’s great for traditional and compound bows. (Note: It’s not recommended for outserts or field points larger than arrow shafts.)

Also, the Morrell Yellow Jacket Mod Pro 25 stops 450 fps arrows. Of course, it’s weather resistant, offers easily attached Velcro target faces, and is easy to carry. It’s 24 x 14 x 25 inches. The Mod Pro 25 Tuning + Precision is 36 x 21 inches.

Sweet E-bikes

The ATA Show always plays host to numerous E-bike companies. This year was no different. The Rambo Megatron 4.0 was on display, and it certainly promises top-notch performance. It comes with a hydroformed aluminum alloy 6061 T6 heat-treated frame, fully adjustable 120mm travel suspension, AWD drive system, custom LED headlight, dual battery capability, front and rear fenders, and an integrated rack. It has a 1,000-watt Bafang motor, 2,500 peak wattage, Kenda (anti-puncture) tires, and implements a maintenance-free, single-speed gear system. The bike comes equipped with Logan 4 piston 203/180mm brakes. It has a 350-pound load capacity and drives up to 30 mph. Adjust the classification easily depending on where you’re riding. Battery options include a 48-volt 20-AH 720-watt hour battery, or upgrade to a 30-AH internal battery and 14-AH dual battery. It lasts up to 65 miles with a single, and up to 110 miles using the dual battery tech.

Another industry leader, the Bakcou Mule SD comes with an improved frame design, advanced suspension, and better gearing. It even handles a wide range of attachments. The motor is a 750-watt/1,000-watt Bafang Ultra M620 mid drive, which is known for power and longevity. Furthermore, it comes with all-metal, heavy-duty gearing, an integrated torque sensor, and more. The comprehensive On-Demand Program makes it easy to switch between classifications. Enjoy powerful Tektro HD E725 Quad Piston brakes and hydraulic 203mm front and rear rotors. It also features an incredible 100-mile range with an impressive 52-volt 40-AH battery. Interestingly, it also sports the new GeoNav, which allows you to lock, alarm, monitor, and do even more with your bike (including customer service connecting to your bike). The bike comes with 24- or 26-inch tires.

Hub-Style Hunting Blinds

Modern hub-style hunting blinds can withstand the elements while improving visibility. For example, the Barronett Grandview blind includes a view-through fabric, oversized (no-trip) breakout door, silent (and adjustable) panoramic windows, detachable blaze orange panels, and more. It stands 82 inches tall x 105 inches wide x 103 inches long. The door size is 30 x 70 inches. The blind weighs 24 pounds.

Barronett also unveiled the Wide Side 95. It has a rectangular design, which improves the experience when two hunters are in the blind. It comes with silent and fully adjustable panoramic shooting windows. The blind comes tightly woven, water-resistant, and HD 150 denier fabric. It’s 75 inches tall x 79 inches wide x 95 inches long. The blind weighs 18 pounds.

Sidebar: The No-Nose Factor

A whitetail’s nose is its first and foremost line of defense. That’s no secret. Fortunately, Scent Thief has a line of products that operate with a proprietary blend of oils to combat that. This year, it added to its extensive line of products. These include the Whackstick deodorant, Wild Wipes, and 64-ounce Field Spray Refill.

Product photos by Honeycutt Creative