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Mathews Archery Articles

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Gear Roundup: Compound Bows

New-age compound bows come packed with fantastic features that will have your bowhunting patrons reaching for their wallets.
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Bow Draw Weight Advice: Why Lighter Is Better

Don’t automatically sell a 70-pound-draw compound to every male customer who walks through the door. Here are all the reasons why a light-drawing bow is best for serious hunting and shooting.
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Video: Dry-Firing a New Mathews Lift X Bow — on Purpose — Twice!

What happens when you dry-fire a $1,500 Mathews compound bow — twice? Check out the insane slow-motion video!
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Bodie Turner Breaks Record at 2025 Vegas Shoot and Other Industry News

Bodie Turner breaks record at 2025 Vegas Shoot; Delaware becomes 50th state with NASP; list of Pope and Young live auction hunts continues to grow; and Texas A&M wins Indoor Championship.
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Bow Review: Mathews Lift X 29.5

All of 2024 Lift’s best features combine with a new grip, new limbs, and a new tuning system to yield the 2025 Mathews Lift X, the company’s most advanced and technologically sound flagship bow to date.
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League Bow Choices

We asked three archery retailers: “What percentage of your league shooters buy a dedicated target bow, and how many shoot their bowhunting setups?”
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Bow Video: Is This a Bad DIY Paint Job?

Do you think the owner did a decent job on his Mathews Phase4, or is it — in the words of an archery shop owner — “hot garbage?”
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Student Archers in Action — A Look Back at NASP

How the National Archery in the Schools Program (NASP), which began as a successful initiative in Kentucky, ballooned into the national program we see today.
Collage Winning Out West

Winning Out West

After deciding to add a full-line sporting goods store in its home city of Poncha Springs, Colorado, here’s how this longtime family run business has successfully expanded — beyond expectations — into the retail space.
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Mathews Announces 2025 LIFT X and Two Other New Bows

The 2024 Mathews LIFT was one of the company’s best-selling bows of all time, and the 2025 LIFT X pushes the technology envelope even further.
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Team USA Olympic Archery Success and Other Industry News

American mixed team archers win Olympic bronze; Team USA’s Ellison wins individual archery silver; hunting license sales remain steady in 2022-2023; Team Mathews shooters win four ATA Shooter of the Year titles; and Delta McKenzie increases payouts for women’s pro ASA shooters.
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Gridiron Capital Agrees to Sell GSM Outdoors and Other Industry News

Gridiron Capital agrees to sell GSM Outdoors; Easton highlights USA craftsmanship during “America Month”; Team Mathews crowns three national champions; USA Archery celebrates 18-year tenure of National Head Coach KiSik Lee; and Pope and Young announces two new whitetail velvet world records.
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16 Top New Flagship Compound Bows

With so many great options to choose from, 2024 is a great year to be a bow buyer. Below are 16 models your customers will be seeking as they gear up for bowhunting season.