Mathews Archery Articles

Tips to stock your store right.

The 2024 Mathews Lift was one of the company's all-time best sellers. So how does the 2025 Lift X measure up?

New-age compound bows come packed with fantastic features that will have your bowhunting patrons reaching for their wallets.

Don’t automatically sell a 70-pound-draw compound to every male customer who walks through the door. Here are all the reasons why a light-drawing bow is best for serious hunting and shooting.

What happens when you dry-fire a $1,500 Mathews compound bow — twice? Check out the insane slow-motion video!

Bodie Turner breaks record at 2025 Vegas Shoot; Delaware becomes 50th state with NASP; list of Pope and Young live auction hunts continues to grow; and Texas A&M wins Indoor Championship.

All of 2024 Lift’s best features combine with a new grip, new limbs, and a new tuning system to yield the 2025 Mathews Lift X, the company’s most advanced and technologically sound flagship bow to date.

We asked three archery retailers: “What percentage of your league shooters buy a dedicated target bow, and how many shoot their bowhunting setups?”

Do you think the owner did a decent job on his Mathews Phase4, or is it — in the words of an archery shop owner — “hot garbage?”

How the National Archery in the Schools Program (NASP), which began as a successful initiative in Kentucky, ballooned into the national program we see today.

After deciding to add a full-line sporting goods store in its home city of Poncha Springs, Colorado, here’s how this longtime family run business has successfully expanded — beyond expectations — into the retail space.

The 2024 Mathews LIFT was one of the company’s best-selling bows of all time, and the 2025 LIFT X pushes the technology envelope even further.

American mixed team archers win Olympic bronze; Team USA’s Ellison wins individual archery silver; hunting license sales remain steady in 2022-2023; Team Mathews shooters win four ATA Shooter of the Year titles; and Delta McKenzie increases payouts for women’s pro ASA shooters.