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Stories

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Positive Reinforcement Is a Value Proposition

Making employees feel as if they really matter is critical to retention and engagement.
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Survey Reveals Strong Support From Non-Hunters for Firearm Industry Conservation Funding

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Counter Culture: Then and Now

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How to Make the Most of Your SHOT Show

Navigating the massive SHOT Show can be challenging, but building a plan and trying to stick with it certainly helps your business.
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Fair-Chase Hunting Culture

With ever-growing advancements in hunting technology, it's more important now than ever to remember what fair-chase hunting really means.
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WOOX's Growing Role in the Industry

WOOX is capitalizing on the pandemic-inspired renewed interest in hunting by combining classic wood with modern styling and uses.
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Interview: Zeiss Looks Forward

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?
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Interview: Hornady's Maximum-Effort Manufacturing

We interviewed Hornady about manufacturing in the Ammogeddon age and ask the question everyone wants to know: When will things get back to normal?
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What is Happening to American Hunting Culture?

Is hunting, and conservation, as we have known it all our lives in America, about to end?
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Sometimes It’s Relative: Man Shoots At Three During Home Invasion

Most visits from relatives are enjoyable, but one turned deadly when demands for money became violent.
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Create a Social Media Business Plan To Turn Customers Into Promoters

To help generate more revenue, learn how to create a social media business plan to help turn your customers into promoters.
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Today’s Tactical Clothing Blends Form With Function

The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.
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How to Make More Money With Glock Upgrades

There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!
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Tips to Help Make Your Gun Store More Female-Friendly

If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.
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How to Spot and Prevent a Straw Purchase

Spotting and preventing a straw purchase is vital for retailers. Here are three keys for spotting and preventing it.
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Three Ways to Help Your Hunting Customers Close the Distance

It’s important to know what it takes to outfit your hunting customers for success. A veteran hunter and shopper offers three easy ideas to meet this goal.
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Rifle Review: Remington 700 Magpul Enhanced Rifle

We give an honest, hands-on review of the Remington 700 Magpul Enhanced Rifle for long-range shooters and competitors.
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How to Install a Speed Lever on a Riflescope

Get faster magnification adjustments without losing cheekweld by learning how to install a speed lever on your riflescopes.