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Exceptional optical performance in a compact and lightweight design.

The Barnett Whitetail Hunter 400 XTR is a lightweight, maneuverable, easy-to-use crossbow.

Quality outdoor products from Zippo can keep your hunting customers comfortable in the field longer — a win for you and for them.

Fact: Employees who feel proud about their job and their employer will be better representatives of your business.

Don’t overlook the significance of small-game gear to your store and the shooting sports.

The needs of bowhunters change as they age. Adapt your sales strategy to fit their archery needs, and you’ll probably sell more products.

When it’s time to incorporate, the S corporation offers a number of advantages — and raises a few caution flags, too.

Field-proven boots are fit for tactical applications.

For peak proficiency in the field, hunters rely on the one-two punch of a game-seeking binocular and a purpose-built riflescope.

What exactly is an influencer? And is it worth your time — and money — in working with one or more influencers?

The “Deadliest Mushroom in the Woods” is now even deadlier.

2022 Muzzy Classic bowfishing tournament results; Gillingham wins again at second leg of IBO Triple Crown; and World Game tickets available now.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

Guide customers through the features and functions that matter most when it’s do or die.

An independent performance test sheds light on how eight broadheads compare in four criteria: weight consistency, accuracy, angled deflection and penetration.

Shotguns are always hot sellers, but these 10 new models will fly off the shelves in 2022.

Versatile optics-ready holster is competition ready.

The Easton Superdrive Micro is the latest addition to the Superdrive family of all-carbon high-performance arrows.

Effectively protects shotguns from the negative effects of moisture.

Scent Crusher sold to FeraDyne Outdoors; Cobra Archery granted trigger patent; and Paige Pearce and Mike Schloesser continue their 2022 tournament dominance.