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Seeking investors isn’t quite like it’s portrayed on TV’s “Shark Tank,” but the show does offer truths would-be entrepreneurs can learn from.

The Sightmark Solitude 8x42mm XD binocular offers advanced features at a bargain-bin price.

Self-illuminating night sight delivers ultra-fast target acquisition in any light condition.

The Summit Viper Pro SD Climber is the company’s No. 1 climbing stand, and it just got better.

Use these tips to attract and recruit the best applicants for your position and company.

An affordable, match-chambered rifle that’s ready to compete right out of the box.

In an industry where innovation is the name of the game, the new AXE AX440 crossbow stands near the top of the heap for 2022.

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

How many hunters are there in the U.S. today, really? Are there more people hunting today than, say, 20 years ago? Which states have the most licensed hunters? How have the statistics changed over time?

Hearing enhancement for hunting and shooting is a growing market offering solid profit margins.

To help consumers decide which bowsight is right for them, mount several of your best-selling models on a display riser that can be taken outside.

No one likes paying for something they hope they never use, but you can’t skimp on these types of insurance for your firearms business.

Value priced new round is excellent for training

New P&Y world record typical velvet mule deer; S3DA offers online coaching certification; Josh Kuder joins NDA board; and GSI Outdoors acquired by Pelican International.

Today’s air rifles are capable of taking some of the biggest game on the planet, and your customers will want to know about these three models.

The TenPoint ACUdraw De-Cock System works for select TenPoint and Wicked Ridge models and allows users to safely and silently de-cock their crossbow without firing an arrow.

The deadliest gobbler getter in the company’s 2022 turkey shotshell lineup.

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

Hunting license sales remain strong; 2022 Field Nationals champions; NASP tournament participation numbers; and NWTF leadership change.

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.