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I Ray

iRayUSA RICO G-LRF Thermal Riflescope

The InfiRay Outdoor RICO G-LRF thermal riflescope includes an integrated laser rangefinder.
TV 1

Making the Case for Polymer Rifle Cartridges

True Velocity developed a lighter and more efficient cartridge case for the military so personnel can carry more rounds at the same weight.
Ravin R5 X 1 cropped

Ravin R5X Crossbow

The compact Ravin R5X crossbow is built for shooting from close quarters.
Taylors Company Huntress

Taylor's Huntress Shotgun

The Huntress over/under shotgun from Taylor’s and Company combines Old World charm and modern technology.
Hero 10 Tasks ATA 1 cropped

10 Tasks to Help You Survive The Archery Busy Season

Don’t let your business get swept away during the busy season. Instead, complete these daily and weekly tasks throughout the season.
News beauty

Pope and Young Giving Away California Blacktail Hunt to a Youth Member and Other Industry News

On Sept. 19, 2022, P&Y giving away a California blacktail hunt to a youth member; S3DA partners with Easton Foundations for target rental program; and Easton celebrates the 50th anniversary of Olympic archery’s return.
DJI 0013 Go

Doing More for Firearms Dealers

Growth and development help Kinsey’s become the go-to distributor for retailers with a core hunting focus.
Collage scentblocker knockout jacket

ScentBlocker Knockout Jacket

The ScentBlocker Knockout jacket keeps hunters comfortable and controls odors in warm conditions.
Taylor TC9

Taylor’s & Company TC9 9mm Revolver

The TC9 series of 9mm pistol from Taylor’s & Company is rich in history and tradition.
News beauty

TrueTimber Announces New Director of Licensing and Other Industry News

TrueTimber announces new director of licensing; National Deer Association reports successful year for its Deer Steward program; and Team Bowtech’s Paige Pearce and Tim Gillingham win 2022 NFAA Shooter of the Year titles.
Snub 1

Selling the Snubnose Revolver

Educate first-time buyers on the considerations between revolvers and semi-autos.
Federal Beauty

Waterfowl Loads to Know and Stock

Waterfowlers aren’t afraid to spend money on quality ammunition. Here are three loads they’ll be asking for ahead of the season.
ZEISS LRP

Zeiss LRP S3 First Focal Plane Riflescope

The new Zeiss LRP S3 riflescope is available in two high-magnification models.
Ol Man Assassin collage

Ol’ Man Assassin Hang-On Treestand

The Ol’ Man Assassin hang-on treestand is lightweight, compact and durable.
Federal Hevi Bismuth

Federal Premium HEVI-Bismuth Shotshells

Federal unleashes the power of HEVI-Bismuth.
ATA News march april beauty

5 Tips for Training and Retaining Your Employees

Train your pro shop staff to succeed and your archery business will, too.
TOG is hiring

The Outdoor Group Is Hiring and Other Industry News

The Outdoor Group is hiring; new president at Big Rock Sports; Easton Foundations matching Lancaster Archery Foundation donations; and new owners at Russell Moccasin.
Collage ultra wax Vapor Trail

Vapor Trail Archery Ultra-Wax Stokerized Pads

Ultra-Wax Stokerized Wax Pads from Vapor Trail Archery keep bows working like new.
I Stock 502690861

Is Body Art OK for Your Workforce?

Does your company have a workplace policy on piercings and tattoos?
Crosman ST1 copy

Crosman ST-1 Airgun

The convertible, full-auto ST-1 BB Rifle/Pistol from Crosman is all exhilaration.