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With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.

Kelly Outdoor Products Group and Levi Morgan recently launched an archery company called TAC Vanes.

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

In the latest shooting sports industry news, has agreed to settlement of a class action and Sig Sauer is updating its legendary P210.

Team USA recurve shooter Casey Kaufhold, 15, of Lancaster, Pennsylvania had two recent first-place finishes in Arizona.

Take a look at some of the new firearms and other events at the 2019 NRA Annual Meetings and Exhibits in Indianapolis.

Eggs and coffee? Bacon and biscuits? Who knows what was on the menu, but a breakfast at the SHOT Show in Las Vegas spurred Czech firearms-maker CZ-USA to invest $90 million in a new facility in Arkansas.

PSE Archery promotes Lonnie Workman to vice president of sales, and Craig Stanke becomes director of national accounts.

For a whole host of reasons, few multi-purpose, independent sporting goods stores catering to a core group of hunters and anglers still exist in the U.S. This shop is an exception.

Some hunters think the Triax from last year was the best Mathews bow they ever shot. Is it possible for the 2019 Vertix to be even better?

Kestrel Ballistics has partnered with Hornady to launch the Kestrel 5700 Ballistics Weather Meter with Hornady 4DOF, an onsite environmental measurement tool with precise Hornady 4DOF trajectory solutions.

Texas-based GSM has acquired Birchwood-Casey, maker of shooting targets and cleaning supplies, to add to its growing line of outdoors companies.

Six additional companies will join the Tree Stand Safety Awareness Foundation (TSSA) in 2019 to help spread its important message.

News reports of in-fighting and a lawsuit filed by the NRA against its longtime PR agency culminate at the 2019 NRA Annual Meetings and Exhibits, April 26 through April 29 in Indianapolis.

The Pope and Young Club recently reaffirmed their staunch support of youth conservation efforts by naming the Scholastic 3-D Archery Association (S3DA) as the recipient of a $10,000 sponsorship.

Boost your bottom line with pellet grills that offer the most popular wave in grilling technology.

Seasoned sales executive Joe Mulheim has been announced as the new national sales manager for Rinehart Targets.

Keep these fundamentals in mind to ensure your website is luring potential customers in rather than driving them away.

Your regular customers are your bread and butter, so show your appreciation to keep them coming back.