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See more deer with Big & J’s Headrush long-range lure.

The Kobuk 28 frame pack is best suited for day trips and can be compressed to a lower profile while not utilizing the full capacity of the bag.

Arm your wing-shooting patrons with the very best shotshells for their upland and waterfowl adventures.

PSE’s latest carbon ride, the Mach 30 DS, blends sensational styling and smoothness with stability that’s unparalleled in its class.

Help customers prepare for defensive encounters, and everything that comes next.

Knife blade styles can be confusing. Cut through the marketing and get right to the point for your blade-buying customers.

Elite Archery has announced the launch of its new Elite Flex recurve, an innovative addition to their renowned line of high-performance archery equipment.

Thermal and night-vision optics like those offered by Pulsar are effective tools in the never-ending war against feral hog populations.

The new Black Hills Ammunition 6mm ARC 90-grain Dual Performance load is designed to shoot flatter to 600 yards.

The Merger LRF XP35 continues Pulsar’s manufacturing tradition of compact but powerful thermal binoculars.

25th Annual Muzzy Classic Bowfishing Tournament final standings; Pope and Young launches Deer Slam Raffle; USA Archery announces 3D equipment grant opportunity for clubs; and S3DA hosts 12th Annual Eastern 3D National Championship.

The Scout Rifle was designed by Col. Jeff Cooper to be a do-it-all gun, and the concept is still popular.

Expand your range’s horizons by getting creative and offering more than just leagues and open-range shooting.

Make your pay and benefits package match the effort required and win big on the labor front!

Named after the Last Frontier and built to endure, the new Alaskan XT RTH compound bow from Bear Archery is packed with unprecedented features at an attractive price.

AGM Global Vision’s Clarion 384 provides night hunters with dual magnification capabilities.

Swarovski Optik has announced the addition of a 10x52mm option to its NL Pure family of binoculars.

We asked three archery retailers: “What are one or two of the more important lessons you learned the hard way during your business career?” Here’s what they said.

It’s not as simple as grabbing a box of .270 off the shelf. Today, you need to be able to educate customers on the different projectile options in factory ammo.

The “Connecting with Conservation” video series simplifies the message on how conservation is funded and informs hunters, anglers, trappers and shooters how they are primary funders of land, fish, and wildlife conservation in America.