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Follow these action steps to get your problem employee back on track and make those around him or her happy campers.

Purpose and personal preference are major factors in choosing between single- and two-stage triggers.

Zeiss’ new V8 NA riflescopes were designed and configured for the North American hunter.

Get dialed in on targets out to 650 yards with the Impact 100 thermal laser rangefinder.

Dan Forster, ATA’s vice president and chief conservation officer, shares ATA’s role and efforts to ensure the FET program is fair and the money is used appropriately.

Sierra, Barnes Appoint New CEO Sierra Bullets and Barnes Bullets announce the appointment of Jim Bruno as CEO, effective July 8, 2024. Jim has been…

With Minnesota legalizing their use beginning with the state’s 2023 general archery season, we revisit some keys to maximizing sales of crossbows and their accessories.

Fusion Thermal’s Avenger 40 with RAZR technology is clear, accurate and intuitive.

Bowhunters can practice lethal shots with X-Ray Series 3D targets from BIGshot Archery.

Be sure to have your bases covered when patrons visit your store or click on your website on the hunt for a new treestand and ground blind.

The latest upsurge in sales of small-bore shotguns is reminiscent of others in the past three decades. But this time, it feels different.

Hydra Weaponry’s MARCK-15 9mm H17 rifle features a modular AR-platform design specifically for the Glock 9mm magazine.

The all-new redesigned Axis 2 XP bolt-action rifle from Savage Arms offers hunters out-of-the-box performance at an affordable price.

The Square Up from Last Chance Archery is an excellent new high-precision squaring device and arrow spinner tool.

Last-minute requests, flurries throughout the day, and some late nights in archery shops all are part of the final weeks before deer season opens.

ATA members, hunters and anglers help pay for work by state wildlife agencies to manage wildlife and wild places, ensuring the future of hunting, fishing and other outdoor recreation.

Developed in collaboration with Mossy Oak Gamekeepers, Bear Archery has introduced two new compound bows.

Mossberg’s new 28-gauge Silver Reserve Eventide Turkey offers capability without the kick.

If your customers hear “EOTECH” and think “military” or “tactical,” the new Vudu X line will change their minds.

Riton has expanded its extensive line of quality riflescopes in the hunting-focused Primal line with the all-new 3 Primal 3-15x44 LW (lightweight) model.