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With the popularity of the new SIG P365, welcome the LIMA365 Laser Sight and FOXTROT365 rail mount flashlights.

The Canyon Coolers Navigator 150 offers the kind of ice retention bowhunters want.

The Genesis Z9 converts from a compact to a full long-slide race gun in seconds.

Are you looking for new battle sights to stock? SIG Optic's BRAVO3 and BRAVO5 might be the ones for you.

New for 2018, FLIR is back with the release of two ThermoSight Pro thermal riflescopes.

Archery dealers facing a challenging retail environment can learn how to grow their customer base and boost revenue with the ATA's Archery Bootcamp.

Premium features, American-built quality and a pleasing price tag — that's what defines Bear & Son's Bear Edge line.

Trends, innovations and high-quality products – that’s what can be expected from those who attend IWA OutdoorClassics 2018, one of the biggest shows…

Back by popular demand, the HSS Pro Series is lighter, more advanced and available at a new lower price — a combination sure to make hunters happy.

When you're offering highlights on firearms to customers, one of the best selling points can be how simple and easy it is to disassemble, clean and…

Making additional sales with quality ammo accessories that can help shooters and hunters is a great way to put extra revenue in the company…

Turkey hunters can be persnickety about their ammunition and usually give the side-eye at anyone touting something as the latest and greatest for…

Kurt Worden has joined Crosman Corporation as Director of Sales for LaserMax Products. Worden is a seasoned sales and marketing executive with more…

Think the crossbow industry needs standards? You're not alone. The North American Crossbow Federation is set to hold a meeting to establish those standards.

Guessing at distances for targets at the range or in the field is useless for accuracy when dialing in a bow or firearm optic, and especially on a…

The redesigned AXIS II XP package rifle from Savage offers hunters even better out-of-the-box performance at the same affordable price, in a wide…

TriStar Arms awarded its Distributor of the Year and Retailer of the Year for 2017 during a celebration of accomplishments at the annual SHOT Show in…

Joel Harris has been hired as Director, Media Relations & Communication, for SIG SAUER with responsibility for managing all aspects of media…

The French National Police recently awarded Speer with a long-term contract for its 124-grain, 9mm Luger Gold Dot Duty ammunition. This contract…

Marketing through Instagram is a great way to reach new customers and increase brand loyalty. Here's what you need to know.