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Pinpoint accuracy and tremendous comfort intersect right here with the new Elite Ethos.

InfiRay’s BOLT TX60C Thermal Scope finds balance between higher resolution and magnification.

The archery and bowhunting industry’s largest trade show is exclusive to ATA members. It will be held Jan. 8-10, 2025, in Indianapolis, Indiana.

Dead Ringer’s hard-hitting Hatchet broadhead ensures short tracking jobs.

In 1987, the movie “Predator” introduced the masses to thermal imaging devices. Back then, this was otherworldly sci-fi-like stuff, reserved for the…

Starline Brass adds the 8.6 Blackout to its growing lineup of brass casings.

Easton shooters sweep Olympics; Team USA’s Tabansky and Stutzman become Paralympic champions; STAN announces new addition to leadership team; and Marolina Outdoor hires new CEO.

What’s new at ZEISS these days, and what does the company have planned for the future? Hunting Retailer spoke with Barton Dobbs, ZEISS’s head of hunting and nature sales for North America, about what’s new at ZEISS, what the company has planned for the future, how retailers can best sell Zeiss optics, and more.

The CPS2060 spotting scope from CenterPoint delivers clarity and precision at a value price.

TAC Vanes has announced the addition of the Altra .166 Centrum Premier Shaft to its highly popular LRP System.

Not only will the new DSD Bedded Doe decoy be deadly during the whitetail rut, but it should work well during any part of the deer season.

Outfit your upland hunters properly with the season’s best gear.

The Canik SFX Rival-S is built for competition but capable of so much more.

Enjoy ultra-bright visibility up to 1,000 yards with the naked eye with Hornady’s new Hit Target Impact Indicator.

Members share their feedback and appreciation for ATA’s Bow Technician Certification Course.

Hunters who want improved terminal performance and accuracy can now load up with Federal’s Freight Train Copper Sabot Slugs.

These three compounds will tempt any bowhunter to upgrade.

Executive VP of Sales and Brand Joe Snatchko explains what’s new with Barnett and in the industry.

Competing in his fourth Paralympic Games, Team USA’s Matt Stutzman wins the ultimate prize.

Razor UHD binoculars from Vortex are a compact solution for on-the-go bowhunters.